The Benefits of Submitting to Online Directories

Many SEO experts and internet marketing professionals are well aware and understand the importance of directory submissions. In any business internet marketing plan, directory submissions play an important part in boosting traffic to a company website. Although directory submission is time consuming and tedious, it is very effective in driving traffic to a site and as a result contribute to high search engine rankings.

Online directories are nothing more than website listings that have been arranged categorically and help users who are looking for information. When you make a directory submission, this means that users can locate your business from the list. Most directories allow users to use keywords to search for content and websites that fall under that keyword category. While the whole concept of directories and directory submission may seem simple and trivial, it can however make a huge difference to the success of your business.

One thing that makes online directories unique is due to search engine indexes. Search engine robots visit web directories more often than other sites. Therefore if you have a directory submission to an online directory, you will get noticed faster than if you didnt submit. Therefore, with a directory submission, you do not have to worry if you have been found by Google or Yahoo! Be assured that your site has already been found. If it listed on the directory listings, then you can be searched on the search engines and be found.

Another thing that makes directory submission effective is the fact that you get not just traffic but targeted traffic. This is because directory owners classify sites based on their relevance. Thus, when people visit your website from a link in a directory, they are no doubt interested in you. They did not visit you by accident or through a wrong lead. They searched what they were looking for and found it.

One of the most significant benefits of submitting to directories is link popularity. Search engines place great value on one-way links. These are links coming to your site but do not have a link going back to the other site. Since directories have one-way links, these links are considered valuable by the search engine and will therefore help in high page ranks. As you have seen, directory submission is a tedious process, but with patience and effort, it is one of the best ways to boost traffic to your site and increase search engine rankings.

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