Social Responsibility Goes Vegan

Marketing gets responsible.  As a leading marketer and founder of The Marketing Blog, I know that companies have to stand for something. Whether it's giving back to the environment, focusing on positive outcomes for individuals, or helping those less fortunate, social responsibility is essential for any business who wants to thrive.

What is your social responsibility?

For a long time I've been helping companies grow, achieve marketing success, and deliver top line results.  But to what end?  Recently I had some pretty significant changes in my life and started asking some pretty big questions like, "What will I leave behind?", "Have I done enough?", "Have I been socially responsible?"  And it occurred to me that businesses need to be asking themselves the same questions.  As marketers, we should be leading the dialog.

It also occurred to me that my answer to the question, "Have you done enough" has been an emphatic NO.  But the good news is that it's never too late to change and individuals can make new choices and go in new, more productive directions at any time.  

I'm happy to announce the launch of a new website that has grown out of my own need to become more socially responsible and make a difference.  The site is called, Vegan For One Day, and we'll be changing the world one bite at a time.  This site is dedicated to millennials and other health conscious individuals who are looking more carefully at what they eat and the impact it has on the environment and their health.

You can make a difference

Our goal is NOT to make everyone on the planet a vegan (although we wouldn't mind). Rather, the goal is one of education and self reflection. When people are truly informed, they tend to make better choices.  Look at smoking for example. As individuals learned about the harmful implications of lighting up, they changed, albeit slowly over time.

The same is true about diet and nutrition.  Our goal is to educate individuals about the impact of what they consume on both their health as well as the planet and the lives of animals impacted every day.  We've also introduced a challenge for people to try going vegan, no meat or dairy, for a day, week, or month.  This will have a positive impact on all of our natural resources.

Social good

No matter what you do or who you work for, consider the implications of your actions.  Are you making the world a better place? Are you having a positive and lasting impact on the world or the people you care about most?  Social change happens when we start asking ourselves the right questions like, "Am I doing enough?"

Don't wait until the end of your life to begin asking questions about your legacy, the impact you'll make, and how you can help.  Get started today and make a difference.

SEO Coaching

Despite what hear, SEO is not dead.  In fact, finding a good SEO coach can help you optimize your website and drive tons of qualified traffic to your website to purchase products and services you offer.

SEO Coaching

As someone who's been in the search engine optimization field for over a decade, I can honestly say there are two types of people.  The first group is comprised of those who want number one rankings but don't want to do the work themselves.  The second group are the do-it-yourself'ers.  The reality is that both groups need to have a fundamental understanding of organic search if they want to be successful.

SEO coaching is a great way to start.  The benefit of using and SEO coach is that simply the efficiency by which they can help you achive your goal.  When you start with an SEO program or book such as SEO Made Simple, you'll acquire the fundamentals but they won't be customized to your specific website history and situation.

That's why having someone who can understand where you are on the organic evolutionary chain can save you time and money.  Just because you want to achieve an online, don't be fooled into thinking you have to start from scratch.  

What Will Your Coach Do?

A good SEO coach will begin by understanding your current situation and doing a technical crawl on your website.  SEO's have tools they can use to evaluate your site and pinpoint areas that are deficient. With the proper keyword research and technical analysis, you learn about your website's strengths and weaknesses.  Both of these factors are essential for achieving your online goals.

Often times a technical crawl is all you need to get started.  Sites, no matter how bad they are, have some qualities that are worth leveraging and others that need to be brought into compliance with the current Google algorithm changes.  Begin your optimization process here and you will see gradual improvements in organic traffic.

Where to Find Your Organic Ranking Coach

There are plenty of people out there who claim to be SEO experts.  Make sure to ask your potential coach about his specific experience - what sites he's worked on, the company's he has helped, and also, ask him to validate his authority (articles, interviews, books, etc.). You obviously want to make sure you're getting good advice.

When I coach others, I like to charge by the hour and work with clients to direct the sessions.  Said another way, it's important to work with my clients in a way that allows them to set the agenda while being directed towards a specific outcome.  My goal is to teach people to, "learn to fish" organically.  Good SEO coached do that.  They want clients to be able to recognized good SEO from bad SEO on their own.

If you're looking for someone to mentor you in the search engine optimization space, then be mindful of your goals and expectations.  Find someone who you can learn from and acquire all the resources necessary for top organic rankings.