Drunk Driver Crashes into Another Drunk Driver

A 23-year-old suspected drunken driver from california nearly ran over CHP officers who were investigating a fatal wreck – also believed to involve alcohol -- this morning along Interstate 15 in Hesperia, according to CHP investigators and jail records.
The defendant was arrested this morning along Interstate 15 near Main Street and booked for investigation of drunken driving, jail records show. He was released after promising to appear in court to answer any charges that may be filed.

Officers caught the suspect driving a 2012 Honda Civic that traveled through a traffic cone-and-flare pattern that was supposed to keep motorists out of an accident scene that killed a driver at 1:05 a.m. today along the freeway’s southbound lanes near Bear Valley Road, investigators said in a written statement. The victim in that DUI accident was a man believed to be about 35 years old, CHP Officer Jaci Parent said early today from the traffic management center in San Bernardino. San Bernardino County coroner’s officials have released no information about that man or the incident.

The victim died instantly when the 2002 Lincoln LS he was driving changed lanes at high speed and hit the trailer of a 1999 Freightliner big rig.

“Alcohol is considered to be a factor in this collision,” according to the CHP statement.

5 Brands Using INFOGRAPHICS Well

One of the best ways to get an audience engaged and familiarized with your brand is through storytelling. Combine this with something visually appealing and you have the recipe for marketing gold.

Infographics are a great way of engaging and familiarizing a potentially huge audience with your brand. Here are just some of the best examples of businesses using infographics, and what you can take from them. 

1.) VERY - THE OFFICE CATWALK

This infographic from clothing brand Very is a great example of a brand who have kept their target audience clearly in mind throughout the creative process. In this case, it’s professional, young women. From the pink & white colour scheme right through to the statistics and market research, Very have created something that is both attractive, informative and appealing to their main demographic. Click here to see infographic

2.) VERACODE - RECIPE FOR A SUCCESSFUL RISK ASSESSMENT PROGRAM

Another great example of a brand with their target audience well in mind, Veracode got a bit creative with this infographic. In a play on the well used cooking guides, the risk assessment company came up with these ‘cooking tips for crafting a super-powered risk assessment program’. The various steps are paralleled by dinner party prep steps and the result is both engaging and informative. Click here to see infographic

3.) SAMSUNG - THE EVOLUTION OF SAMSUNG

In celebration of the launch of their Galaxy 4, Samsung released this infographic illustrating the brand’s growth from humble grocery beginnings to technology tyrants.  Founded in Korea in 1938, the chart documents some of the key points in their 75 years, leading right up to the release of their latest device.  Click here to see infographic

4.) HSBC - EMPLOYEE LIFETIME VALUE

British bank HSBC created this chart to help businesses calculate their Employee Lifetime Value (ELV). With a clear flow chart depicting the different steps you need to undertake, this is a great use of an infographic to help a specific demographic familiarise themselves with a new process as well as steps you need to then follow up on. Click here to see infographic

5.) ZENO MARKETING - 7 STEPS TO BUILDING A STRONG BRAND

Marketing department Zeno took a more literal approach when creating their ‘7 Steps to Building a Strong Brand’ infographic, which depicts the seven building blocks needed to...well, build a strong brand. It’s a more straight-forward approach but with creative patterns and bold text, is the all the more eye-catching. Click here to see infographic

Madeleine Hammond is a Marketing Executive at Skeleton Productions, one of the UK’s leading Video Production Companies. 

A Quick Primer on the Two DUI Crimes in California

In California, lawmakers have enacted two distinct crimes relating to DUI. One, VC 23152(a) requires proof of actual impairment.  Section 23152(b), added in 1981, made it unlawful for a person to drive with a blood-alcohol level of 0.10 percent or more, by weight, and specified that, “percent, by weight, of alcohol shall be based upon grams of alcohol per 100 milliliters of blood.”   To secure a conviction for this new “per se DUI” offense, the prosecution no longer had to prove the accused driver was actually impaired at the time of the offense, but only that heor she drove with a blood-alcohol level at or exceeding 0.10 percent.    In 1989, the California Legislature further strengthened our state‟s DUI laws by lowering the punishable blood-alcohol threshold from 0.10 percent to 0.08 percent.  This is the proscribed level today

 Therefore, after 1981 there were two parallel statutes making it a crime to drive while intoxicated.  The generic DUI provision (§ 23152(a)) retained the historical approach, requiring proof that the defendant was actually impaired by his drinking.  The per se DUI statute (Vehicle Code 23152(b)) simply required proof that the defendant had been driving with a blood-alcohol level over the legal limit.  If the limit was exceeded, the statute was violated, and no additional proof of the defendant‟s impairment was required. The interplay between the two statutes can often be confusing for laymen, an attorney should be consulted to explain the interaction of the two offenses in your case.

New Law Seeks to End Impound Abuse

Police agencies in California will no longer be able to freely impound cars from sober but unlicensed drivers who are stopped at drunk-driving checkpoints under legislation signed Sunday by Gov. Jerry Brown.  Under the new law written by Assemblyman Gil Cedillo (D-Los Angeles), if a sober driver is caught at a DUI checkpoint without a valid license, law enforcement officers must release the car to a qualified driver representing the registered owner. In cases where a legal driver is not readily available, AB 353 says, the vehicle is to be released to one later at the impound yard.

Some CA lawmakers have alleged that sobriety checkpoints have been misused by some cities to unfairly target illegal immigrants who do not have a driver’s license. Because cities can hold cars taken from unlicensed drivers for 30 days, the accumulated impound fees can turn out to be more than the car is worth, resulting in some drivers losing their cars.

8 Ways to Connect with Your Audience and Market Your Brand

When the Internet was made available to the public, few businesses and brands could have anticipated the powerful effect it would have on the ability to personally connect with a consumer audience population. Today, brands are able to metaphorically reach into the homes of consumers, evaluate their preferences and actions, and communicate with consumers on a very personal and intimate level. 

This type of communication is personalizing brands and making them more accessible to consumers. If your website is still struggling to connect with audience members, implementing a few of these strategies may help you market your brand.

Take Questions and Provide Answers

Questions and answers are one of the most popular content types for generating a positive brand image and establishing a business as a reputable source of information. Consumers are filled with questions about their favorite brands, products, services, and subjects, and if your brand can effectively answer these questions, you will generate some serious “fan affection.” Allow consumers to post their questions on your website or blog, and answer the questions as directly as possible.

Host a Contest

Hosting a contest for your consumer population is a great way to stay connected with consumers. People love contests, especially contests that offer a valuable prize such as a free giveaway, valuable discount, or high quality information and recognition. By regularly hosting contests on your website, you will improve your brand’s reputation and keep consumers coming back to your website for more opportunities.

Redesign Your Website

Sometimes, redesigning your website is all it takes to connect with your audience and market your brand as a forward-thinking, modern, and relevant entity. Adding a brand new WordPress template to your blog, for example, will show your readers that your site is continually changing and updating. Implementing new design features on your website will ensure that the site doesn’t become visually stale, too.

Create a Popular Blog

Creating a popular blog is a highly effective way to connect with your target audience. Consumers love blogs because they are simple and accessible sources for high quality information. Be sure that the content on your blog reflects the industry in which you want to make an impact. If you’re trying to sell men’s clothing, for example, a recipe blog isn’t going to allow you to cover much ground with your target audience population. The more you update your blog with relevant information, the more effective your brand marketing efforts will be.

Interact with Consumers via Social Media

Don’t neglect the affordable power of social media when attempting to connect with consumers and market your brand. Most social media networks offer free marketing efforts that simply require the investment of time and energy. You can attract consumers to your social media pages and use links and feature posts to direct them to your website.

Share Images and Video Content

Highly shareable content, like images or video content, are great ways to attract consumer attention and communicate something of value about your brand. You can use infographics, entertaining videos, product promotion videos, or other types of visual content to ensure that your brand remains relevant.

Create a Content Series

Anticipation is a great influencer amongst consumers. If you can create a highly anticipated content series that features “episodes” of content released at regular intervals, you’ll be able to attract incredible amounts of customer attention. Your target audience members will continually check back with your website to see when the next content installment is due to appear.

Treat Your Audience Like People

One of the biggest marketing mistakes that big-name brands make today is treating their consumer population like a massive group rather than a collection of individuals. This problem is increasing because of the massive number of ways that the Internet offers to connect with consumers. Because brands are able to create e-mail blasts delivered directly to consumer inboxes, advertising campaigns that are displayed on computers around the world, and even social media marketing campaigns that reach impressive volumes, it can be difficult to remember that consumers are individuals with individual needs, desires, preferences, and styles. 

Treating your audience members like people is a great way to connect with your audience as a whole and market your brand as something different than your run-of-the-mill business or organization. A brand that communicates directly with its consumers is refreshing and appreciated.

These are just a few of the many strategies that your brand can use to effectively connect with audience members and expand your brand’s reach while simultaneously improving your brand’s image. The Internet offers a myriad of opportunities, and all that is required of you is an investment of time and energy. The results of connecting personally with your audience members will be staggering for your brand’s popularity and reputation, so try implementing one of these great strategies today.

About author

Anny Solway is a dedicated writer at ThemeFuse – a web studio that creates original WordPress themes that can be used out of the box. She loves to share blogging and technology  tips.

Step by Step Process to Get Your Drivers License After a DUI in CA

The purpose of this article is to explain the process to obtain your drivers license following the Court disposition of your case. You will likely receive a letter from the California  DMV that explains your license is suspended as a result of the Court conviction, however if you read the letter carefully it explains that you may immediately obtain a restricted license. The following is what you must do:

1. Obtain proof of insurance by way of an SR-22 that must be filed with the DMV. This is done electronically directly from the company to the DMV.  It is best to do this as soon as possible.

2. Get enrolled in the Court ordered alcohol education program. The program will file the enrollment with the DMV, confirm with them that they have done so.

3. If the offense occurred in Los Angeles, get an Ignition Interlock installed in your car, for help with this contact an IID provider, let him know an attorney represented you and you will receive a discount off the normal fee.

4. Pay the re-issue fees to the DMV at any field office. Usually there a two fees, one for the Court reinstatement and one for the APS reinstatement.

5. Lastly, you must wait the mandatory period of time following the imposition of the “APS” suspension following the DMV hearing, APS order. This is no longer than 30 days, however, the period of time can be shorter if the hearing officer grants our request for a “back credit”. To determine this time period look at the start date of the suspension on the DMV decision, it is 30 days after that “start date”. In some cases the DMV hearing decision will have not yet been mailed by the time the Court case is resolved, in these cases you must wait for the outcome of the DMV hearing before your license will be returned.