I've been working with a client for some time to improve their online reputation. Some people don't feel that reputation matters, but it does. One area that most companies ignore is what content is already available online for further promotion and optimization. For example, the following URLs are on page 2 of Google results as of this post. However, they should be moving to page one shortly due to their authority and focus:
www.prweb.com/releases/2013/6/prweb10835047.htm
https://www.facebook.com/pages/Scalpmed/427265147327786
www.linkedin.com/company/scalpmed
https://twitter.com/ScalpMed1
In order to fully promote these URLs, we are adding new content, link building, and continuing to optimize based on the metrics we see through our search crawler tools. The key is patience. When you're dealing with a company like Scalp Med, or any online retailers, it's important to remember that slow and steady wins the race.
If results happen too quickly, then it's possible that Google will penalize the websites and page one rankings will never happen. However, when you have sites with a positive page rank and a variety of other factors that indicate authority, it's just a matter of time until rankings improve and the assets you want on page one not only "arrive", but stay there over the long term.
I'll be updating everyone on our progress. Over the next two months we will again be building quality links into the above mentioned sites to continue building authority.
www.prweb.com/releases/2013/6/prweb10835047.htm
https://www.facebook.com/pages/Scalpmed/427265147327786
www.linkedin.com/company/scalpmed
https://twitter.com/ScalpMed1
In order to fully promote these URLs, we are adding new content, link building, and continuing to optimize based on the metrics we see through our search crawler tools. The key is patience. When you're dealing with a company like Scalp Med, or any online retailers, it's important to remember that slow and steady wins the race.
If results happen too quickly, then it's possible that Google will penalize the websites and page one rankings will never happen. However, when you have sites with a positive page rank and a variety of other factors that indicate authority, it's just a matter of time until rankings improve and the assets you want on page one not only "arrive", but stay there over the long term.
I'll be updating everyone on our progress. Over the next two months we will again be building quality links into the above mentioned sites to continue building authority.
