Promoting your travel-dependent small business: create a travel brochure on

Promoting your travel-dependent small business: create a travel brochure on your PC it's easy and cheap!

The travel business is in a slump now. No surprise to those of you who own a small business in an area that relies on travelers for the bread and butter income of the business. To make matters worse, the traffic is usually seasonal. On the other hand, people in the U.S. aren't traveling to exotic foreign destinations when they go on vacation, and therein lies an advantage for you. Now is the time to get creative with your advertising budget.

While your advertising budget may be small, it's imperative that you use it to get the best exposure for your dollar. One of the best advertising vehicles for the travel dependent small business? Create a travel brochure. It's far easier than you might think. All you need is a digital camera and word processing software with the ability to insert images.

What types of business can profit from creating a travel brochure? Let's use the Gold Country in California as an example. People from the Bay Area may not be able to afford to travel across the country and are so looking closer to home for their getaway. In this example, virtually every small business can benefit if they create a travel brochure. From bakeries to B&Bs, your business can draw in out of town customers with travel brochures, one of the most effective and least expensive ways to get the word out.

The trifold brochure format has several advantages, in that you can distribute it through your local Chamber of Commerce, at hotel and motel rack displays by the registration desk, which provide their customers with leads on local attractions and activities. Local travel agencies, as well as travel agencies in nearby metropolitan areas are other good vehicles to include in your advertising campaign. By creating the master on your computer, you can also offer it as a free downloadable document when visitors subscribe to your web site's newsletter.

So let's get to the details on how to create a travel brochure. Here we focus on the trifold brochure. Create an HTML document, which gives you the options you'll need, such as inserting images. Using a standard 8 by 11 inch paper, oriented in the landscape format and divide the document into three columns, with 1/2 inch margins between each of the columns. (The margins allow for folding the brochure when finished.)

The cover of the brochure should contain a large, attractive image which showcases your business and makes the viewer want to turn the page. For example, you own a bakery and coffee house. It's likely you have a local following, but traveler's business is your main target. A photo of the inside of your shop, showing display cases of tempting bakery goods, with a view of your attractive seating area, filled with smiling customers is one idea. An equally eye catching image might be as simple as a steaming cup of coffee and an elegant croissant on a plate. When you set out to create a travel brochure, remember that visual appeal is most important to its success.

Above your image, put the name of your shop in a large, say 14 or 16 point, bold font. When you create a travel brochure on your computer, it's easy to change anything you don't like. You can crop your image or make it larger, as well as change colors and tweak the fonts in a single click. Below the image, towards the bottom of the page and in a smaller font, you might put the address, phone number and hours of operation. A catchy slogan might be appropriate as well, placed as a caption to the image. Freshly made every day with the very best ingredients! or Our Master baker trained in Paris. Come experience a little slice of Parisian bakery Heaven. Of all the bakeries in town, you'll have many travelers who choose yours to start their day's activities.

When you create a travel brochure, the cover is the hook, while the inside expands on the many reasons why the reader should patronize your business. You might want to include a smaller image, showing a gleaming espresso maker, manned by the shop's Barista, expertly frothing up a latte. To the side of this image, list the various espresso drinks you offer, with prices. Another image of the baker, rolling up some chocolate croissants, or transferring fruit tarts fresh out of the oven and into the display case creates mouth watering sensations for the reader. The text alongside might describe the fresh, top quality ingredients that go into these goodies.

Finally, on the back cover, reiterate your business name, address, phone number and hours of operation. Include your email address as well. If you ship some of your products, such as coffee mugs or tee-shirts emblazoned with your logo, let your potential customers know! More free advertising.

Discount packages and coupons can be another enticement when you create a travel brochure. You may spend several hours creating a travel brochure, but the effort continues to pay you back for years to come. With the master brochure on your computer, it's easily updated. You will realize an increase in walk-ins. Pleased customers will spread your publicity by word of mouth. Create a travel brochure and increase your bottom line.

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