What's in a clothing brand? Should you care? Well ...

What's in a clothing brand? Should you care? Well ... yes

Any woman who's been shopping for clothes for many years will tell you that she's got certain favorite clothing brands. If you're not immersed in the fashion scene, you might think this declaration to be an elitist take on clothing. Oh, she's just one of those fashion label snobs! While, with some of the society ladies, this might be the case, for the majority, a preference for a particular brand stems mainly from the fit.

For example, one famous maker clothing brand (I won't mention the name), puts out a designer line of jeans that, while attractive in cut, on the rack, wouldn't fit my body on a bet! This woman designer seemed to cater to women with surrealistically tiny waistlines and a rather disproportionately big tush! Other jeans designers seemed to think that all women had large waistlines and a butt that went halfway to their knees. I found shopping for jeans to be a nightmare. In my younger years, I thought that there must be something inherently wrong with my body, because hours of trying on a variety of clothing brands did not produce a good fit, or a purchase.

Out of sheer frustration, I began shopping the men's clothing brands for a good fitting pair of jeans. Lo and behold, within an hour at the Gap, I found several pairs of men's jeans that fit my body to a T! My conclusion was that women's jeans assume too much about the 'standard' body shape. Men's jeans are sized for a variety of waist and hip measurements, as well as length. A 28 waist and a 32 length fitted me perfectly, with the waist falling attractively a couple of inches below my actual waistline. The amount of fabric allotted to the hips created a nice, feminine profile. Besides getting a good fit, the men's jeans were far less expensive than the designer women's clothing brands! It doesn't get any better than that. I still buy men's jeans and my husband finds them most attractive. Ha!

Another facet of clothing brands pertains to the country of origin. Asian clothing brands tend to assume different body proportions as well. Dresses and pants may be designed for a very slim person. Your body may not conform to the Asian model. No matter how attractive the design, you may find that, in order to fit into that lovely dress, you'll need to buy a much larger size for a good fit. This fact can produce a psychological nightmare, in our weight conscious culture.

European sizing in clothing brands is yet another story. Chest, waist and hip measurements are more clearly defined, allowing you to find a good fit no matter what the brand of the garment. European designers seem to make more allowances for the individuality of body shapes.

The new trend of mixing sizes for tops and garments for the lower extremities has brought a sigh of relief to clothing shoppers everywhere. Perhaps the best example is the bathing suit. If your bust and hip sizes don't fit neatly into a single size, you are now able to buy a swimsuit with a size 12 top and size 10 bottom. Glory be!

The moral to this story is that one size does not, indeed, fit all. Clothing brands matter. What everyone wants is a garment that fits well and looks attractive. Search out the clothing brands which flatter you and stick with them.

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