When you're planning a garage sale, or holding a sales event at your business, you might first think of advertising in the classifieds, believing that you'll gain the widest exposure. However, the price of a line in the classifieds has risen recently, such that a single line in a small-town newspaper can easily run $6-7 per line for just 5 weekdays!
Granted, newspapers are having a tough time these days, but so are you! At a minimum of 3 lines, in which to include the goods you're selling, date and time and your phone number, you're eating up your profits with a $21 bill before you ever have the sale. Unless you're willing to pay for another line, it's hard to make your goods stand out and bring in a crowd. Ever try the color flyer printing method to advertise your event? This advertising technique is an ultra cheap way to reach a far more targeted group of people.
First, let's look at how color flyer printing works. Color flyer printing is easy and you can create your flier on your computer in just a few minutes. Then we'll look at some of the best ways to distribute your fliers in judicious locations that catch the eye of the most people who might be interested in what you're selling.
The color and weight of paper you use for your color flyer printing is important. Which would catch your eye better? A plain white or electric blue or orange paper? Most office supplies carry single sheets of heavy stock paper in a variety of colors for about 5-10 cents a sheet. The heavier papers also don't tend to get tattered or fly off in a stiff breeze, as do typing weight paper. You can use clip art to advertise a kid's clothing and toy garage sale, or the church bake sale. Arrange the clip art in a fanciful circular design, or just scatter them over the page. Leave room to advertise the date, time and address, preferably in a bright, contrasting color. You don't need to be a graphic designer to do color flier printing. All you need to remember is that your main objective is to catch the viewer's eye. Most passersby will stop to read out of simple curiosity.
Another effective technique to use in color flyer printing is creating little tear-away tabs at the bottom of the page, with 'Garage Sale' and your number. This removes the need for a customer to search for a pen and paper. They just tear off the tab and stick it in their wallet or pocket.
What you're selling and where you place your fliers makes all the difference. Let's say you're holding a garage sale at your home. It just makes sense to staple several fliers, at eye level, to telephone poles around your neighborhood. If you've got a grocery store in your neighborhood, tack it up on the bulletin board outside the store. Some small shops in your area may allow you to put your flyer in their window, particularly if you patronize their shop if you ask politely and promise to come back and remove it promptly when the sale is over. This rule goes for everywhere you place your flyers, so make a list of everywhere you've put them up and make the rounds to take them down when your sale ends.
If you own a small shop in a strip mall or in a block of shops, and are holding a sidewalk sale or weekend sales event, ask at neighboring, non-competitive shops to see if they'll host your flier during the week preceding the sale. Most small shop owners understand the business value of building community spirit. Let them know you'll return the favor.
Doing your own color flyer printing and custom distribution can be far more effective advertising than the classifieds, at a fraction of the price!
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