A creative web design helps your website stand out from

A creative web design helps your website stand out from the crowd: a few pointers

No matter what business you're in, you're always facing some pretty stiff competition. In order to be successful, you've got to stand out from the crowd of competitors. A creative web design is one way to do just that.

You know, from personal experience surfing the net, that there are web sites which are just Plain Janes, visually speaking. Such sites don't stimulate much excitement and for this reason alone, you may just move on to something more interesting. So many web site owners are not aware that sheer visual appeal is a powerful tool that makes a casual visitor want to stay and browse. While great content, a solid marketing plan and SE optimization are essential to good SE rankings, a creative web design can give you just the edge you need to gain and retain traffic.

Even if you choose to engage a professional to create your website, it pays to do a little research on the style, colors, special effects and theme you want to convey to your public. It will also end up costing you less for the services of a website designer if you can present them with a mock up of your own creative web design.

Take a look at your competition. If your site sells retro clothing, do a Google image search, something like 'fashion retro clothing'.

Check out the top ranking sites and scrutinize their presentations. Each will have elements of creative web design which you'll find appealing, as well as elements you'll perceive as flaws. Take notes on the features and artistic character of sites you find particularly creative or visually striking.

Don't limit your research to results on the first couple of pages in the search results. There are thousands of web sites selling retro clothing. Be willing to spend the time to go through multiple pages of results. While there will be sites which don't make the top rankings in the search engines, this doesn't mean you won't find some quite creative web designs. These sites may lack good content, be poorly optimized, or not have developed a good marketing plan, which is why they show up on page ten. (Of course, your web site will address these points and thus gain a good ranking!)

Explore Google's variety of tools and articles for more valuable tips on what constitutes a high ranking web site. Your research should also include a search on 'creative web design fashion'. There are millions of web designers. In this highly competitive field, you'll easily find web designers with portfolios of creative web designs you can peruse, to stimulate even more creative ideas for your own site design. These portfolios are often accompanied by case studies where you can read how a web site owner revamped his site, introducing new creative web design elements that literally turned the business around, from ho-hum to an exciting and popular site. Use this information to your advantage.

When you've decided on your preferred page layout, theme, color scheme and features, do a mock up, using either web design software, such as Visual Page (this is easy to learn) or simply make up a sketch in your word processor's HTML file. Include a list of special features you want, such as drop down lists or slide shows. Take this material to your web designer and discuss the viability of your proposed design in terms of potential SE indexing problems and quick page loads.

Doing your homework on your competition and developing your own creative web design is most likely to result in a web design that can give you the edge you need to draw visitors who want to stay and explore your site, increasing your chances of making a sale, which is, after all, what it's all about!

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