Organic Search Engine Optimization Tips for your Small Business

If you run a small business, next to choice of product to sell, a real plan for organic search engine optimization could be the most important thing for you to pay attention to. You'll find that about three out of four small business owners agree with the statement above. The thing is though, that the rules of SEO don't remain the same over time. The search engines keep refining and tweaking their algorithms, and you do need to pay attention and keep up with times. Try these organic search engine optimization tips for your small business website.

Organic search engine optimization isn't just about what words you use on your website. It can also be how you design it. If your website is platform hosted, you've probably nothing further to do. But if you got your website custom-built for you, you need to look closely at your folder structure, how readable the HTML is, and so one. If you hired a professional web designer, should you pay attention to these things? Aren't these taken care of already?

Well, web designers will often spend most of their time making a website look good to the eye. Since there isn't that much that the lay business owner can pull them up for when it comes to search engine-friendliness in a website, they often let that part slide. Search engines don't look at what your website looks like to the eye; they look at it in a technical way.

For instance, if there's Flash all over the place on the website, make sure that the web designer has included a lot of text alongside of it. And make sure that your welcome page isn't just a lot of graphics. The more room there is devoted to graphics, the less room there is for text that Google could actually read to do something about.

And then, we come to the keywords. Now often, people who know their business can just think of the right keywords off the top of their heads. They just know what kind of words customers use the think of their kind of product. You need to find a few of these yourself or perhaps use Google's Keyword Tool.

The next thing you need to do is to use those keywords to actually test on Google to see where Google puts your website in the search results. If you can't find your website on the top 10 pages, you have a problem. You can also take a look at what the top five results are like. Are they from the competition? What are they doing differently?

Once you find out what keywords you need to list for, make sure that your homepage contains a good bit of text where those keywords actually do appear. Google needs to actually see those words there. You could also make more instances of these words appear on your website by starting a blog on your website with stuff written about your area of business. And then more importantly than anything else, you could find ways to get other websites to link to you. That's actually where most of the action happens.

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