A website becomes a proxy for your physical store - if you even have one! The Internet is challenging the notion of the storefront with your stock arranged for the customer to view - everything can now be done digitally. Customers can pursue your wares without leaving their homes, or even their seats!
How your conduct your website creation goes a long way in establishing great online customer service. Just as you would pay great money and detail to the physical appearance, inside and out, of your store down the street, proper website creation is integral for all online small business owners.
So what does good website creation mean? According to the voice of the people as represented online in forums and chat rooms is functionality. Customers expect that when you go through website creation, you establish it with them in mind. Links should never be "broken" - that is not leading to another page in your website. And the navigation should be simple and intuitive. Looking at different successful websites can be instructive in your own website creation.
I suggest hiring a designer or consultant to handle your website creation, even if you are pretty good with a computer. Why? Well, think of it this way. If you wanted to completely redesign your physical store, you'd hire a general contractor, and maybe some specific professionals, such as carpenters or electricians to make sure the job is done right, and that the job is done once. Why wouldn't you take the same care with your website creation?
The Internet is the future for small business owners. With some care and a little money put into your website creation, you'll be able to retain your current customers, as well as open up a new world of new customers all over the country - or even the world!
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