Now, the principles to advertise on television or print are pretty similar when you got to advertise website. Two of the best ways to advertise website include ezines or newsletters. This reach a highly defined target audience that are looking for the products and services you are selling. Another great method to advertise website is to create banner ads. Banner ads are best served on similiar websites and relevant information. THe best banner ads have simply click-throughs, are bright and colorful and have catchy words and phrases - as you can see, to advertise website is not to different from advertising pre-Internet. A lot of the same principles and techniques are the same, it's just the medium that has changed.
The other two main methods to advertise website is to use paid reviews in blogs and syndicate on other websites. I've lumped them together because they are relatively simple. In the first, you pay a respected and highly trafficked blogger to review your website and your products. This is just like getting an endorsement and it will pay off relative to the popularity of the blogger. The other is similiar in the sense that you pay other websites to endorse and recommend your website. This type of advertising relies solely on the quality and reach of the blogs or websites you're in business with.
As you can see, to advertise website is not that different from traditional 20th century advertising. In fact, you could say that to advertise websites is really the culmination of all advertising from the first town crier.
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