
tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/10/amazoncom-lesson-on-core-competency.html' For those of us who remember the humble beginnings of Amazon.com, we know that Amazon was all about books - and I'm not talking about the digital kind but the printed books you could touch and feel. In fact, if you were going to order a book online, Amazon was your only option. Soon thereafter, major retails like Barnes and Noble and Borders added their own online stores to try and stop their rapid decline in market share thanks to Amazon.Today, Amazon sells everything from replacement grill parts to Halloween costumes. It's...