Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
Marketing Experts - 7 Common Omissions from Social Strategies
1.) Email is NOT Dead
It may be the oldest online social network, but don’t go writing email off just yet. It is still a great and powerful way of connecting with your clients, and has the added bonus of being cheap. The majority of businesses check their inbox regularly throughout the day, and research by Zapier suggests that customers who receive their emails are more likely to share important information across other networking platforms too.
2.) Link Back to your Website
So many brands invest time and effort into creating great content for their Facebook or Twitter pages, however trying to find a link back to their website is like looking for a needle in a haystack. Your website should be your priority, and your social media channels should drive traffic back to your site. Make it super easy for those who are interested in finding out more about your services to find your site.
3.) Focus, Focus, Focus
With a plethora of networks now available, keeping a cohesive social media strategy can seem like a full time job in itself. A lot of business owners may feel that they have to be active on all social media channels, all the time. In reality, it’s far more valuable to focus on one or two sites and use them really well. Do some research into what sites your target audience are using and focus your efforts there. You should be able to see higher engagement and conversions at a lower cost.
4.) Make your Employees your Advocates
Bring your brand back to even more customers by utilising one of your greatest assets - your employees. Make them advocates for your business by including them in your social media brand-building efforts and welcome their strategic input. Not only will it build the brand amongst employees, but it will foster greater employee advocates too, creating a strong all-round presence.
5.) Don’t be Afraid of Retargeting
If done right, retargeting can be a very powerful marketing tactic. By using past social media campaigns and specific URLs, it is possible to track specific leads around the web from a simple tweet or Facebook post. Following on from this, you can target your potential customers the ads that are most likely get them to convert, as well as being able to quantify this data to see how much of an impact your social media is actually having on sales.
6.) Use Facebook Targeting
So many businesses forget to capitalise on Facebook’s targeting software. With this tool, certain posts only reach a certain demographic to strengthen the appeal in one without turning off another. The targeting function can be found on the Facebook admin pages and could make an impressive difference to your marketing strategy.
7.) Use YouTube!
YouTube is often forgotten in social media strategy because it is often not thought of as a social network. In reality, it is one of the most powerful sites you have in your tool kit. Users tend to browse the site, and the related video suggestions YouTube shows users in the sidebar are almost as good as buying ads on the page.
Make videos that are either useful (e.g., expert how-to's), which potential customers are likely to come across when searching for information on their own or that are entertaining (e.g., funny commercials). Ultimately, make something that people would share amongst themselves. Search results featuring videos have a higher click-through rate, so not having a video presence could mean missing out on potential customers from organic search traffic.
Special thanks to Madeleine Hammond for today's guest post. Madeleine is a marketing executive at Skeleton Productions - one of the UK's leading video production companies with Skeleton Productions
10 Social Media Tricks Your Small Business Needs to Try
Expanding your audience is crucial, and Facebook, Google+, LinkedIn, and Twitter let you do that easily. HootSuite lets you manage all these profiles at once, saving valuable time, while Tumblr, Vine, and Instagram allow you to reach a younger audience in creative ways. And don’t say your audience isn’t on social media; the fastest growing demographic on Twitter is 55-64 year olds.
Keeping up with the latest social media changes is not always easy, and your social media marketing tactics may need to be refreshed. At Grovo, an online learning platform that trains people on leading cloud apps, social media tools and Internet trends, we put together the top 10 tips your small business needs to try to take your social media presence to the next level today:
1. Promote a Page Post with Facebook Ads
Paying to advertise a Facebook Page post increases the distribution of an important message so that it appears in more News Feeds across Facebook. To promote a page post, select "Page Post Engagement" from the ads creation page. Pick a recent post from the dropdown, or check the box to automatically promote the most recent post and keep your ad up-to-date.
Below, you'll see what your ad will look like in the "News Feed" and the "Right Column," but you can "Remove" it from either place. Uncheck the box beneath "Sponsored Stories" if you don't want stories published about people liking your posts, commenting on your posts, or sharing your posts.
However, leaving Sponsored Stories enabled won't force you to increase your budget. Under "Advanced Options," you can add "URL Tags" to make it easier for you to track clicks if you want.
2. Get To Know Your Facebook Fan Base
If you don’t know who your fans are, you won’t know what content to publish. Posting the wrong content will help you lose likes, not drive likes. The “people” tab will help you better understand the users who share and engage with your page’s content. Here you can choose data on demographic information and narrow your data down to people you’ve reached, who’ve engaged with content, or who’ve checked in within the past 28 days. You can also see check-in, age, sex, and location comparison reports, and detailed explanations.
This video will help you better understand how you can get to know your fans better, in order to target them with the right content and drive likes:
3. Advertise on Twitter
Setting up your Twitter ads account allows you to promote your brand or company through Twitter. To sign up, go to ads.twitter.com and sign in with your brand's Twitter account.
Once you get started, add the locations and interests of people you'd like to target. Under "More targeting options" you will be able to better precisely and accurately you target your ads. If you do this, the more likely it is that someone who views it will click on it, so choose carefully.
You get to decide the maximum you'd like to pay per day and per interaction for individual promoted tweets and promoted accounts. You won't always pay the maximum amount, but you'll never pay more than your maximum bid. You can also choose to focus exclusively on promoting individual tweets or your account by clicking "Stop promoting" under the other category. Your ads will begin appearing on Twitter users' feeds. You can control your ad settings on this page, and return to it at any time by going to ads.twitter.com.
4. Convert to a Pinterest Business Profile:
Pinterest now allows businesses to have official accounts. These accounts allow companies to more effectively interact with their audiences on Pinterest.
By visiting business.pinterest.com, you can either create a new business profile or convert an existing profile to a business account. To create a new business profile, click "Join as a business." You'll then be prompted to fill out a form with such information as: your business type; your contact info and password; the business name and logo; and a description and website.
Business accounts, you only need to provide a single name, rather than first and last name with personal accounts. To convert an existing profile, select "Convert your Existing Account" on the Pinterest Business page. Log in to your account, provide the required information, accept the terms of service and click "Convert Account." After creating or converting your account, you'll see a Get Started page that can help you Verify your website, install a pinterest widget on your site, drive traffic back to your site, and grow your audience.
5. Make Your Business Googleable
Google Places for Business allows you to manage the information Google displays about your business in search results, your Google+ profile page, your Adwords account, and Google offers all from a single dashboard.
To get started on Google Places for Business, go to google.com/places and click "Get started for free." Log in with your Google Account or Google apps username and password. In the popup, choose whether you'd like to be notified about future release information, agree to the terms of service, and hit "Okay, got it!"
Type your business name, location information, business phone number, and business type. On the next page, verify your account to prove you really own the address, or "Continue and verify later."Note that your page won't be displayed on Google until you verify it. Next, click "Edit information" and add your business's hours, a description, and photos. Your changes will be saved automatically.
6. Post Simultaneously to Multiple Social Networks
Once you've added social networks, you can use HootSuite to post to multiple networks at once.
First, select the profiles you want to send this message to in the box to the right of the compose box at the top of any page. You can select as many profiles as you have connected. Deselect a profile by clicking its icon again. Click into the "Compose" window and type the message you want to send.You can type up to the most lenient character limit of the networks that you selected. You'll see each limit decrease to the bottom left as you type.
If you exceed the limit of one of your networks, the number will turn red and go into the negatives. This lets you know how much of your message will be cut off with an ellipsis on that network. Click the location icon to add location data to your message, and the lock to adjust your privacy settings. Click "Send Now," and your message will be posted to all the profiles you selected.
7. Help Search Engines Find your Videos
Adding tags and video categories can improve the performance of your videos by helping search engines find them when users search for your tags and similar terms. You can add tags when you upload your video, or at any time after by selecting "Video Manager" in the dropdown below your username. Check off a tag you've already used to include it, or type in the box above to find a specific tag or create a new one. You can also choose a video category that matches your title, description and tags to help improve your video's search ranking even more.
8. Track the Performance of your Tweets
There are many ways to advertise your business, this way has 140 character restrictions. Twitter helps your business build an audience, broadcast your message and send followers to your site. Tracking your tweets' performance allows you to see how popular your tweets are over time, as well as get information about the people who follow you. To track tweet performance, go to ads.twitter.com and log in. The following video will give you a better understanding of using Twitter’s Analytics, to dive into your Timeline activity, followers influence, good and bad tweets, and more.
9. Pay to Have a Tumblr Post Shown More Places
Promoting a Tumblr blog post allows you to pay for your posts to have better placement in front of your audience or highlights a post to stand out on users' dashboards.From the post creation page, click "Promote this post" then select either "Pin this post" for $5 or "Highlight this post" for $2.
When you pin a post, it remains pinned to the top of your followers' dashboards until they remove the pin.
Highlighting a post means the post will have a glow around it to stand out from other posts, and include a tag to the right of the post.
Select a message for the tag using the dropdown below, after you select the "Highlight this post" radio button. Select the icon and color to the right. If you've already entered your credit card information, you can either confirm the payment, change your card, or cancel the order. Otherwise, type in your credit card information and click "Next" or use PayPal to pay for your promoted post.
10. Track Your Most Popular LinkedIn Updates
LinkedIn page analytics allow you to keep track of which of your company's updates are the most popular,and see how your LinkedIn page has grown over time. To access your company's analytics page, go to your company's page, then click "Analytics" at the top.Here, you'll see your company's most recent updates, with more information about each post to the right. To better understand your LInkedIn Reach, Engagement, Clicks, Likes, COmments, Shares, Range AND More… Grovo’s 1minute LInkedIn Analytics Overview will help:
6 Tips for Brands Using Vine a Instagram Video
In fact, Instagram's 15 second videos are creating twice the engagement that images do and not only are users watching but they are also sharing and embedding them. The downside of all this of course is that getting your content seen is even more of a challenge. Greater popularity = Greater competition meaning your video has to be even better than it’s multitude of competitors. But never fear! Here are some top tips to make your video the cream of the corporate crop.
1.) Tell a Story: Real Time is all well and good, but giving your story some context can make it even more engaging to the viewer. What do you want your video to say? Using it as a storytelling arc may mean more time prepping and planning - thinking about storyboards, angles, and what it is you are trying to achieve. This extra effort could, however, serve in making your video more memorable and aid it’s longevity.
2.) Listen!: Instagram & Vine are pretty much entirely mobile-based applications, so the sound quality can sometimes be hit-and-miss. Be sure to place yourself at a close enough distance to your object so that you can clearly capture what it is you want your audience to hear. It might even be worth using a microphone to get the crispest audio possible, especially when in a noisy environment.
3.) Have Some Fun: Never be afraid to show some personality in your content. Above all, Instagram and Vine are social platforms - people are waaay more likely to follow you for likeability over professionalism. Make sure you build relationships with your audience and maintain a strong sense of character throughout your videos. Having a personality can engage viewers and help cement good customer relationships.
4.) Use a Great Thumbnail: First impressions DO count! The thumbnail is the first thing viewers will see and has to encourage them to click through to the actual content, so it’s worth making them as appealing as possible. Pick one that could stand alone as a picture, but also teases the viewer into watching the whole video.
5.) Hold Steady: Mobile phone footage is the worst culprit when it comes to shaky, jerky shots. Stop moving and set the phone down on or against a steady surface, or better still, mount it on a tripod. If you absolutely must be holding the camera, consider keeping the focus object stationary in the shot whilst you move with them, it will help create smoother transitions and stop the overall footage from being too disjointed.
6.) Experiment with Angles: Unless you're doing a stop-motion piece, try and vary the perspectives of your shots as much as possible.Experiment with close-ups, wide shots, big reveals...just doing something as seemingly simple of this could make your video more interesting as well as provide you with some excellent practice.
Madeleine Hammond is a marketing executive at Skeleton Productions - one of the UK's leading video production companies.
10 Of The Best Ways To Connect With People In The Digital Age
Thus, because of this, anyone from a goat herder in Mexico to a taxi driver in New York City to a socialite in Europe can access almost anyone else on Earth and spread their message to a large audience of digital contacts in just minutes. This can be used for things as simple as chatting with friends or it can incite whole revolutions and riots in repressive countries. All of this is possible thanks to the range of technologies described or represented below.
10) Hotmail, Yahoo email services:
Email itself is slowly dying in favor of other, more up to the minute communications mediums but the original warhorse email services such as Yahoo and Hotmail keep chugging along with just under 600 million users between the two of them. While their interfaces are in many ways deeply lacking as opposed to the power of Google’s Gmail, the inertia of being the first two major providers keeps them popular and as far as basic communications between friends and casual contacts is concerned, they’re not too bad.9) Gmail:
The king of all the email providers, Gmail is a free email service run by Google and, while similar to Yahoo and Microsoft’s Hotmail (now called Live Mail) it’s interface and connectivity options are so much better. Add in a very effective anti-spam filter and the ability to connect with other highly used Google services, and it’s no wonder that Gmail is now the preferred choice for many professionals in all of their business or work related email needs. Gmail used to be the smaller of the three major email services but has now overtaken both Yahoo and Microsoft Live Mail with nearly 500 million users of its own.8) WhatsApp:
The WhatsApp mobile device communication app is essentially a text messaging service that can be downloaded for free on yop of the existing SMS capability of your smart phone. However, unlike your existing provider, it’s free to use for the entire first year that you own it and costs less than $20 USD per year for every year after that. By using the power of 3G internet connectivity to send messages, WhatsApp lets you communicate quickly and easily with all your mobile contacts without running up your mobile minutes or phone contract costs.7) Google Drive:
Another Google Service to make the list; Google Drive is the Cloud storage and transfer app that comes built right into your Google email (Gmail) account and into other Google services such as Google Apps. Drive isn’t really anything much different from what services like DropBox offer, except that its integration with any Google account means that you can use it to easily create collaborative document and data editing group accounts for yourself and other Google using partners. This is indeed very useful and great for business connectivity.6) DropBox:
Simple enough: Open an account, download the app to your devices (along with its 2 GB of free storage space) and use it to quickly and easily share documents amongst your devices or send large files to your friends and coworkers by simply offering them a DropBox link that they can download from. A powerful cloud storage/sharing tool that lets you and others connect through shared data.5) GoToMeeting:
A fairly powerful online video conferencing platform that’s very easy to use and very cheap as well. While GoToMeeting is possibly not the best solution for major business needs, it’s great as a small business and collaborative video calling service. Simple enough: you open an account (the first 30 days are free as part of a trial offer) set up a meeting platform on the GoTo website and invite as many as 25 other people to participate in the meeting through their own special access link at scheduled times that you’ve set in advance. No login is necessary for attendees and you can set meetings as often as you like.4) InterCall:
InterCall is a perfect solution for real business connectivity in the digital age. Unlike other services such as Skype and Tango, or even GoToMeeting, the services provided by InterCall are designed for real corporate quality video, audio and telepresence meetings that give you access to a diverse range of different meeting formats, prices and styles. Their video conferencing options can be set up so you either set up and run a meeting with your own equipment and use Intercall to run the connection, or you can give them complete control of everything and simply focus on holding a digital meeting quickly and easily.3) Twitter:
The Twitter social media site may seem overly simple –writing 150 character blurbs about what you’re doing or how you feel and maybe sharing a link inside them—but with this fairly basic range of communications options, this social app has been used to topple governments, coordinate mass rallies and protests and bring together large numbers of friends or connect celebrities directly with their followers. Twitter is much more powerful than it would seem.2) Skype:
Skype is the oldest and most famous of the video calling apps. Now copied by other extremely similar products such as Apple’s FaceTime and Tango or oVoo, Skype is free, easy to use and very effective when it comes to visually interacting with friends and family over any sort of distance. You can use the Skype video interface from your PC, laptop or mobile device and even make calls to mobile or landline devices with it at discount rates.1) Facebook:
Who doesn’t know what Facebook is all about? With over 1 billion users, this is now the world’s absolute most popular social network, and it’s a great tool for staying in touch with friends, family and even customers through fan pages and business pages. You can use Facebook for just about any sort of basic digital communication including video chat through their built in video platform.Image Credit: Kromkrathog.
Author Bio:
Stephan Jukic is a freelance writer who generally covers a variety of subjects relating to the latest changes in white hat SEO, marketing, marketing tech and brand promotion. He also loves to read and write about subjects as varied as the idea of a location-free business, portable business management, and strategic marketing and advertising tactics. When he’s not busy writing or consulting, he spends his days enjoying life’s adventures either in Canada or Mexico. Connect with Stephan on LinkedIn.Recording Your Every Move
How do you use your Smartphone to communicate? Do you prefer to text or Facebook your friends? Or are you a fan of sending you message out to the world via Twitter?
If we follow in the footsteps of our ‘celebrities’ we might choose Facebook to post pictures of ourselves to show off our best bits. If words are more your thing, then Twitter is a great medium to tell the world your thoughts and all in 140 characters or less.
Across the pond, Kim Kardashian uses her Twitter feed to pass on tips that are subsidised by advertising. She can make $10,000 for one tweet. We’d all have a piece of that if we could get it!
Billionaire Donald Trump spends a lot of time on Twitter ‘warring with pretty much everyone’ including the writer of Modern Family, Danny Zuker; he referred to Zuker as a ‘moron’. Nice!
Another famous ‘loose cannon’ is actor Charlie Sheen who uses it as a platform to rant too!
As singer Minaj uses Twitter to hurl insults; one of her targets has been fellow American Idol judge Mariah Carey.
Whether you chose to use Twitter as a war zone or would rather just share your opinion on daily life is your choice of course. We rather think etiquette is better demonstrated without the public abuse.
Social media really is about sharing some of your most personal moments. We’ve all seen entries from friends as they give birth or minutes after haven’t we?
However you choose to use your Smartphone, it’s obvious from most user’s habits that it’s a very important device. It is easier to capture every waking minute than a traditional diary or blog. It involves physical input but usually in sharp, short bursts. It’s perfect for exhibitionists or narcissists who like to see pictures of themselves everywhere.
If you feel like your right arm has been cut off if you leave home without your Smartphone, then the thought of losing it or having it stolen must invite nightmares.
Obviously you will do everything to ensure that your phone is always close at hand – in fact you’re probably using it most of the time. Adding the precaution of phone insurance is a really good back-up plan.
If we follow in the footsteps of our ‘celebrities’ we might choose Facebook to post pictures of ourselves to show off our best bits. If words are more your thing, then Twitter is a great medium to tell the world your thoughts and all in 140 characters or less.
Celebrity Tweeters:
We watched Will-i-am on the first series of The Voice tweet about contestants. It was an on-going commentary of his thoughts about them.Across the pond, Kim Kardashian uses her Twitter feed to pass on tips that are subsidised by advertising. She can make $10,000 for one tweet. We’d all have a piece of that if we could get it!
Billionaire Donald Trump spends a lot of time on Twitter ‘warring with pretty much everyone’ including the writer of Modern Family, Danny Zuker; he referred to Zuker as a ‘moron’. Nice!
Another famous ‘loose cannon’ is actor Charlie Sheen who uses it as a platform to rant too!
As singer Minaj uses Twitter to hurl insults; one of her targets has been fellow American Idol judge Mariah Carey.
Whether you chose to use Twitter as a war zone or would rather just share your opinion on daily life is your choice of course. We rather think etiquette is better demonstrated without the public abuse.
Immediacy:
Smartphones make tweeting a favourite pastime that allows tweeters to connect with others. The immediacy of this social platform is appealing and the fact that any message you put out there goes to your whole community – there is nothing private about it.Visual presence:
While you can add images to your tweets, Facebook is more visual. You can give your friends a photographic tour of your life – where you are, who you can see, what you’re just about to eat and more.Social media really is about sharing some of your most personal moments. We’ve all seen entries from friends as they give birth or minutes after haven’t we?
Keeping it real and ... safe:
It’s a whole new way of way of communicating in the here and now. It’s strange too – nobody really cares what you’re having for breakfast, lunch and dinner but many users feel compelled to tell everyone.However you choose to use your Smartphone, it’s obvious from most user’s habits that it’s a very important device. It is easier to capture every waking minute than a traditional diary or blog. It involves physical input but usually in sharp, short bursts. It’s perfect for exhibitionists or narcissists who like to see pictures of themselves everywhere.
If you feel like your right arm has been cut off if you leave home without your Smartphone, then the thought of losing it or having it stolen must invite nightmares.
Obviously you will do everything to ensure that your phone is always close at hand – in fact you’re probably using it most of the time. Adding the precaution of phone insurance is a really good back-up plan.
Author Bio:
Rob Rudd is just a little bit incredulous at the nonsense that celebrities spout via social media. He enjoys writing for technology and lifestyle websites.Social Media - Great Way of Communication
Social Media! it is in use today as one great way of communication, where people across the world and from various professions, races, cultures and religions meet. It allows users to share content, information, opinions, insights, experiences, and perspectives or even resources, tool widely use today that foster interaction, discussion and community via the internet.
Social media can take many forms, including images, text, video, and audio. Some include blogs, podcasts, wiki, message boards and blogs. It consists of billions of people’s buzzing minds, relating and connecting to each other by just a simple tap of few keys. Like a waterhole for a thirsty brains that never dries up. While the tools of social media are easy to use, the rules of the road are not necessarily intuitive. It’s a new communications landscape out there, with tremendous opportunity but also a lot to learn, waiting to watched or visit or read or blogged.
There are tons of social media platforms these days and it may hard for some people to catch up with the ever-changing lingo, in many ways is experimental; it’s not however, completely unproven and it actually a waste of money if you don’t know what you’re doing. It’s essential to understand that it is simultaneously a great opportunity.
Social media facilitates open communication and enhance information delivery and discovery. Everyone can find new people, communicate to their loved ones all over the world and meet their friends. It allows people from the different geographical location to share and express their views and meet in a single point, or at the same time promote products globally. Many will experience the broadness of connectedness and knowledge through social media use, technological literacy, opportunity to widen business and can give attract attention to your site, product or services.
Social media has a character of its own; there is nothing that would be taken for granted or be assumed. There is no “one hat fits all” kind of a solution. In fact, there are certain aspects of social media that apply to everyone, but they can at best be termed as guidelines or best practices. Social media are a learning process. Ultimately it all boils down to understanding, gathering relevant information and then analyzing it to tweak your activity, be it online or offline.
Img.Credit: freedigitalphotos
Author Bio:
Derar Barqawi, online marketing specialist at Almond Solutions. I am also an active member on Domadeed.The Emergence & Efficiency of LinkedIn
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Using social media to promote a website, business, cause, or group is no new feature, but many organizations have struggled with finding the right recipe of properly reaching their specific market with success. Many individuals have come up with lists upon lists of tips, tricks and strategies on how to create noticeable ROI through proper use of these popular platforms. Certainly, there are ways to become a social media savant; it has been done, but there is also something to be said about the product and/or service that is being offered…maybe the real key is not the secret recipe for posting the right things at the right time to interest groups of people, but rather using the appropriate social campaigns for what you have to offer. That being said, some may be surprised at some recent trends in the virtual world.
Facebook:
Everyone uses Facebook, plain and simple. Recently breaking through the one billion-user ceiling, it is indisputable that Facebook is the leading social media giant of the world today. People use Facebook for everything from photo sharing to business promotion, to catching up with friends and relatives; it certainly is an all-encompassing platform. The drawback to Facebook is that it has a laid-back, informal aura that makes it difficult to convert views into customers unless the product/service offered is similar to that of Facebook’s personality. Furthermore, the company must successfully be interactive with their fans, meaning that these users (who have already shown invested interest in this product) have to be able to have some sort of input, compete for recognition, or be offered giveaways in order for a Facebook campaign to create significant waves.
Twitter:
The magic behind Twitter is two-fold: first, people and companies love it because it allows them free advertising along with quick ideas, facts and opinions about their favorite topics, teams, celebrities, brands and people; second, Twitter has become so popular that they don’t even have to spend a single advertising dollar to promote themselves. Everyone promotes Twitter for Twitter. There is hardly an event, commercial, or program on television not sporting its own Twitter Handle. On a micro level, in regards to convenience and usability, Twitter is genius because a quick blurb can bring you anywhere in the “Twittersphere” where the more, in depth content is located. On a macro level, a drawback to Twitter is that it can certainly be overwhelming for a user because of the sheer volume of tweets flowing into a virtual space at any given time. A not so small example of this is the Super Bowl this past February: the game average was 4,064 tweets per second, and that isn’t even the highest on record!
One of the younger Internet successes of the past few years is quickly and quietly taking more and more of the professional piece of social networks. Founded for the exact purpose of conducting business and creating professional relationships through online networking, LinkedIn has carved its own path in the realm of social media. Though they have much fewer users than Facebook, LinkedIn can still boast an impressive number of users: over 225 million. Mind you, LinkedIn isn’t aimed at anyone who feels like signing up; it is specifically targeted towards business professionals and students looking to enter into business. Furthermore, LinkedIn is now the top IPO over Facebook according to an article on phys.org. LinkedIn also had a higher success rate during their opening trades, but also recorded a much steadier momentum throughout their trading. LinkedIn not only supports personal profiles that act as online resumes, but also looking for new jobs as well as discussing major business issues. The table to the left from emarketer.com shows the unrivaled popularity among those in financial professions who use social media tools specifically for business. Lastly, LinkedIn provides a platform more appropriate for B2B companies whereas Facebook caters more to the B2C companies that need consumer interaction in order to generate revenue.
Choose Wisely:
In today’s world, which is run by technology, it is almost required for all businesses to have some sort of online presence. This could be a website, a strong social media following, or simply strong customer service through an email/newsletter system. What is important is that each entity chooses the path that is right for them; the mistake here would be trying to force a business into social media fame. Some types of products and services simply aren’t cut out for that method of exposure. This does not mean that just because your company or product may not be the next Facebook success story that it is impossible to hold a considerable share of the market. It only means that you must go about building your brand in a different manner, this is where LinkedIn rules over the others. The honed course of catering to business professionals and their needs is what helps people of all professions network, find jobs, seek input and even possibly find business partners and/or investors. LinkedIn is the businessperson’s version of Facebook and it doesn’t look to be leaving anytime soon.
Author Bio:
Scott Cleary is involved with managing the social media and blogging for SysIQ, a global ecommerce company. You can connect with him here on LinkedIn.Making Money With YouTube
Many people have been turning to YouTube over the past few years to make a little extra income on the side. Others, have been able to make a full-time business out of uploading videos to YouTube. Odds are, that if you are good at doing something, and you make an informative video about it, then people will watch.
What Makes A Good Video?
One of the most popular types of videos on YouTube are makeup tutorials. Many people make a living out of filming their makeup habits. Whether it's a makeup tutorial, a makeup haul, or a how-to video, there are so many different types of videos being uploaded every day, and just as many people are watching them.Other types of popular videos are pregnancy blogs, day-in-the-life-videos, video diaries, and music videos - such as cover songs, karaoke songs, or ones which have their lyrics posted along with the song.
Monetization Counts:
Once a YouTube channel earns subscribers you can begin to monetize your videos. For each person who clicks to watch your video, they will have to watch a short clip of a commercial before your video begins playing. Each time a commercial plays, you will earn money. The more subscribers you have on your channel, and the more people who watch your videos, the more money you can make.If your channel becomes very popular, sponsors will start to take notice. You many even start receiving free samples from the companies. When a sample is sent to someone who has a YouTube channel, it usually relates to the topic of conversation. Many sponsors will send you free items and ask you to give them a brief mention in your video, or even ask you to do a full review.
Once you have gained sponsor attention they might even pay you for your services. If you refer enough people to their company, they will give you a percentage of credit for every new customer gained.
Now, its important to remember when creating a YouTube channel that you must own all of the information you are sharing with your viewers. You can't include any music that is copyrighted, or protected by its owner. Also, your videos will have to be original and not copied from any other source.
Share On Social Media:
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| Image credit MyBlogGuest.com |
When you have acquired a large viewing audience, YouTube may even approach you to be featured on their front page. This will showcase your channel to millions of YouTube viewers world-wide. As your fan-base grows, so will your income.
It doesn't take much to get started earning money from YouTube. All you basically need is a camera, some good lighting, and a great topic to talk about, or teach others how to do. It's also important to be comfortable talking into your camera. If you aren't able to explain exactly what you are doing in your video, then others might not be able to follow along. Your video should be interesting and keep your audience entertained at all times. Lastly, remember to have fun!
Creative Commons image source.
Author Bio:
Ryan Simms is the owner of www.flvto.com. Be sure to check stay up to date with Flvto by viewing our fanpage on Facebook.Why Do We Love YouTube So Much?
Well, that's a great question based on the addictive nature of the popular site. Why DO we love YouTube so much and why are so many people viewing, uploading, sharing and rating videos on the popular site?
It could be that we get instant videos at the tip of our fingers or making it’s because of the wide variety of content that’s shared. It’s easy to use and it allows you the platform to make and share your own videos as well as watch those of others. In fact, this is why this site was originally created. It is a product of necessity and for that reason alone, it’s easy to see why so many people love it. But there’s more…
Social Times brings us The Top 5 YouTube Vloggers and Why People Love Them which gives us some insight into what makes YouTube so great. By watching their videos, people get to know these vloggers on an intimate level. It can be a bit like having a favorite TV show but then actually being able to post comments and chat with your favorite stars.
Using YouTube for Your Videos:
If you want to use YouTube for your own videos, then you can create an account for free and then begin uploading. You will get your own channel and you can use a custom design to personalize your channel to your needs. Some people will cheat YouTube views so they have a more popular-seeming account or channel. This is because they want to get more people to like their videos and channel by making it appear more popular.Other users don’t care about this at all and may only use YouTube to share family videos long distance, to express themselves or to create How To content. It’s really about what you want to gain from the experience and whatever you feel like posting videos about. This is part of why people love YouTube so much- you have freedom and control to do nearly anything you want, provided you follow the rules.
Using YouTube to Watch Videos:
Now if you’re not looking to make your own videos right now, you can still gain a lot from YouTube since you can use to watch videos and even Download youtube videos. It’s completely free, user-generated content. Many famous artists, musicians and performers will put some of their content up for free as well so you can listen to music and watch music videos among many other things.You can learn to do just about anything via YouTube videos. So again, this is just one more reason people love the site so much. What are some reason that you love YouTube?
Author Bio:
You can learn more about YouTube and how to get more likes from Olivia Johnson, a video and social media fan and teacher. 3 Great Facebook Alternatives
Here are three great alternatives:
3.) MeetMe
According to their website you should join as it is “fun, friendly and free!” and currently boasts more than 90 million users MeetMe is different from Facebook in the sense that it is a place to meet new people rather than staying in touch with friends you already know. MeetMe was founded eight years ago under the name myYearbook by two students. On the site people use a virtual currency with which they can send gifts to each other: lunch money. You can earn lunch money by playing Flash games on the site. On MeetMe you’ll find the chance to instant message your new friends, ask them to rate your appearance and play games like truth or lie.
2.) Nextdoor
Nextdoor is a social network platform that specifically targets a special geographical area. Their website informs us that “when neighbours start talking, good things happen.” You will be able to only get in touch with people that live really close to you. Upon registering you need to fill in your address. Once this is done you’ll get a list of people living nearby who are also using Nextdoor. The website hopes to build a stronger neighbourhood by helping neighbours connect so that they can inform each other and share local information.1.) Google +
This will not come as a surprise to many, but the best alternative to Facebook is Google +. G+ is the second biggest social network site in the world. With 500 million users, it surpassed Twitter in January this year. Where you share with your friends on Facebook, on Google + you share with your circles. The most striking feature is Google hangouts: a place where you can invite people from your circles to join a video chat. Other features are games and instant messaging. In a ‘community’ you can invite people to share information as you would do with a group on Facebook. Users can see what plussers talk about most in the ‘what’s hot’ section.
These are some Facebook alternatives that are definitely worth checking out. Do you know which one you want to sign up on next?
These are some Facebook alternatives that are definitely worth checking out. Do you know which one you want to sign up on next?
Author Bio:
This guest post is written by Rens van der Windt, a digital marketing executive from London. One of his clients is Intralinks more than a VDR, a secure document storage provider. Social Media – Making Our World Even Smaller
There was a point in time where hearing from friends or knowing the latest news stories happened to be more of a rare treat as opposed to something that you could constantly check. It wasn't until social media and networking sites such as Facebook, Twitter, and others took off along with the use of smart phones that we are continually connected to everyone we know and follow. This trend of social media has helped us not only remain connected but makes the world we live in much smaller.
How is social media making our world smaller?
One of the most interesting parts of social media has to be the fact that most of us have a smart phone that is connected to these networks all day long. It makes it very easy to quickly make comments on news, stories, share photos, give followers video clips, and be part of the conversations that are going on. It's easy to become part of a conversation with people that you may or may not have met before interacting with other people constantly. It not only makes it easy to talk with friends and family but people who live in other nations that you share interests along with.Is this kind of connectivity a good thing?
While there are complaints about people being too addicted to devices like the stereotypical teenager on the smart phone or even those who fall for the misinformation that is on social networks at times, this connectivity is merely an outlet for people to express who they are and what they think. Some of it is great while some is not. All in all, being connected like this is something many enjoy.This type of connectivity allows many of us to stay informed about various news, stories, local events, popular projects, charity initiatives, family issues, and the lives of friends. For many, this can make it so much easier to keep up with what is going on in an otherwise busy world.
How are people staying connected?
Many are either going directly to the social media sites, using smart phone apps, following blogs, or even using websites that allow them to consolidate all their feeds and interests in one spot. One of these that is fairly interesting is called Dwibbles that will literally learn what you read the most so that the most relevant information will be right there on the page which is easy to read and access.If you haven't checked out social media and networking sites, it might be something that you could find to be interesting. Since it does keep us connected and make the world a bit smaller by interacting with others, it's something fun and valuable to look into.
Author Bio:
Eric Santos is a blogger, problem solver, and entrepreneur. Eric is the Co-Founder of Dwibbles, and the CEO of Soshowise. Eric received a B.S in Entrepreneurship from CSUF. Eric has served as an Account Manager for the survey software company Decipher, and have managed accounts for clients such as eBay and PayPal. Eric has done some social media consulting in the past.
Social Media: 5 Things You Didn't Know Your Employer Could See
With the Internet and social media, things are starting to change. Today, employers can see a lot more than you want them to. Some of what employers can see depends on your privacy settings, but other things can easily be inferred. Do you know what your boss can see on your social media profiles?
Unless you specifically tell your settings to only allow friends to see your religious and political views, potential employers can see this information. There is controversy around this, due to the legal ramifications it can cause for businesses. If someone is turned down for a job after Facebook is consulted, it could be argued that religious or political views were used as a discriminating factor.
Are you friends with someone with a 'reputation'? Whether they are famous or simply are known for something they have done, someone with a well-known name on your friends list may not be a big deal to you, but it may be to an employer. If so, keep in mind that the boss can pull up this information. They can see who your friends are, and that can be good or bad for you. This doesn't mean you have to change your friends, just be aware of any potential problems that may arise.
Look at your profile picture. This is public to everyone, no matter how private the rest of your profile is. If you have a picture of your kids, an employer is going to know that you have a family. If you have been working for the company for ten years, they probably know this. However, if you are job hunting, potential employers may not. And realistically, you may not want them to. Consider your profile picture, and make sure it is something you are comfortable with employers seeing and making judgments about.
Make sure that your online presence is what you want it to be. With Reputation.com YouTube videos, you can understand the steps you can take to clean up your profile and show the world what you want them to see.
Religious and Political Views
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| Image via Flickr by pbyrne |
What Groups You are In
Take a look at the groups you are a part of in your social media pages. Your employer may not appreciate if you are a part of a group called "I hate my job… screw this place!" Whether you are looking for a new job or trying to keep the one you currently have, make sure you are only in workplace-friendly groups if you are concerned about your employer checking on your social media profiles.Who Your Friends Are
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| Image via Flickr by dan taylor |
Pictures You Post Publicly
Most people forget to make their pictures or albums private. Because of this, most images online are available for anyone to see. This includes social media accounts. When you post pictures of doing dangerous or illegal things, drinking and partying, or any other pictures you simply wouldn't want your boss to see, remember that they can see these pictures unless you specifically set them up to be private.Are You a Family Person?
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| Image via Flickr by kippster |
Make sure that your online presence is what you want it to be. With Reputation.com YouTube videos, you can understand the steps you can take to clean up your profile and show the world what you want them to see.
Social Media Places Greater Emphasis On Password Security
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| Social media websites like Facebook are often populated by hackers and scammers. |
The key for anyone who accesses social media websites and other online accounts is to have proper security in place. Business2Community's Andrea Eldridge recently indicated that people should have effective passwords to protect their various interests. These credentials should be between seven and 10 characters and include different punctuation, numbers and symbols to make them more complex.
Consumers should avoid using identical phrases for all of their respective accounts, because if a malicious party gains access to someone's Facebook password, they may try to access banking and shopping data with this information, Eldridge explained.
Eldridge also noted that a password manager is another way to keep sensitive credentials safe from hackers. These solutions make it possible for people to stop worrying about remembering potentially dozens of different phrases for their accounts. Instead, these tools use advanced algorithms to generate complex passwords for a person's email, banking information and other sensitive material, ensuring safe browsing anywhere.
Facebook in particular can be a breeding ground for scammers. Eldridge explained that criminals often entice users to click malicious links with the promise of prizes like iPads if they install a certain application. Such false promises can result in exposed account information if people are not careful. Social media is a platform that can connect people with their family, friends and colleagues. However, with so many people participating in such activity, hackers and scammers will continue to use the same services, but with malicious intent.
Tips For Getting More Twitter Followers
The world has greatly reduced into a tiny global village where much advancement has taken place in the field of Internet Technology. Gone are the days when people advertised on banners and other common methods. Now it is another version where people make comment and give their adverts on the internet. There are many advertising sites over the net. Many sites offer the services in unique style. It is easier to advertise on the net. One of the means people are getting their product sold is by use of social forums such as twitter and face book. Let's look at some of important tips one may apply in twitter to win followers.
Use of good language:
Good language will appeal to the followers. In most cases, people would like to get more views from those who know how to talk and write good language. They tend to read good commends on a catching topic. Therefore diction is very useful in establishing a comment on twitter which requires fans to follow and learn much of the posters' goods and services. Proper use of words attracts more followers on twitter and other social forums.Making nice and beautiful adverts and comments:
The poster has to use comments that attract the attention of the readers. Boring comments often carry less magnitudes of the information thus attract few people as followers. Remember, in the case of adverts, the more the followers the better the chances of getting more clients. It is relevant to have the right information to post that has attracting elements for the readers to follow.Introduction of sweet topics:
Sweet topics in forums attract many followers. It is the topic that avails the channel for discussion of the person others follow and the followers. Boring topics for discussion get fewer comments meaning that less number of twitters follows the comment. Ways of making sweet topics is by introducing humor and funny stories that make twitters enjoy following. For instance, topics on celebs carry large number of comments. The more the comments the more the number of people get to know the subject of the matter. By doing this the person gets easy time to buy twitter followers.Motivating followers:
Some people use the method of awarding their followers points and gifts to those who take much of their time following them as a way of motivating the followers. Business oriented minds have it that the more the customers the higher the rate of sales. To meet more customers, the owner of the business has to advertise efficiently. On twitter, most twitters follow celebs more than other ordinary people. For better advertisement, then one may use celebs in winning more twitter followers. Many have followed others because they tend to learn something from them. Tweets that lack educative messages do not attract a number of learners.It is important for one to join twitter. Joining twitter and getting followers is one and different things. On many people on twitter have different reasons and motives for joining it. It is then necessary for one to identify his or her audience and post what they would like to hear.
Author Bio:
Roman is the owner of one of the leading social media companies that gives the chance to buy twitter followers over time for the growth of the business campaign. The agency was created no more than two years ago and has risen to surprising heights in this short time span.Music@Twitter: Discover great Trending Music
Music.twitter.com
If it comes as a surprise, Think twice. The Huge impact of Social Network “Twitter”, like a global consciousness externalized, helps us see cluster of people (groups) talking about same things, “Trends” and no algorithm like analyzing music waves can ever see “Gangnam style” flying through the charts.
Trends:
Obviously, you follow bands, music groups on twitter. It helps you find the trending music, and songs on twitter.com
Play:
Will let you play, right through the webpage, it has integration with iTunes, and music services like Rdio, Spotify. Most Amazing Part, it makes webpage a thinking music player, another layer of real intelligence and music sense added through an algorithm.
How to Download:
Starting from 18th April, this App is available,
- You can download Twitter #music from the App Store for your iPhone.
- Enjoy the web version here: music.twitter.com
- Not available for Android Phones.
Author Bio:
Joshua Logan, is tech-writer. Inspired by the flux in creativity and technology, he feels, a need of missing art of rhetoric, and clarifying and simplifying lot of tech jargon, and influencing people to make right decisions. You can connect with him on Logan.
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