SEO Made Simple 2016

Many people are wondering if SEO, search engine optimization, still matters.  As someone who's been focused on SEO for a long time, I can definitely say it's essential for success. However, the process of optimizing your website and the process for doing so has radically changed.

Back in the day you could trick search engines into believing that your website had more authority than your competitors. Authority is essentially Google's way of assessing a point value to indicate site popularity. Google has become much more sophisticated and trying to put one over on them is a waste of time.

One of the most fundamental changes in search engine optimization is local optimization. Thanks to the proliferation of mobile devices, most searches using search engines have some type of local intent. This type of search query has changed the Google algorithm and ranking factors. Even if you are a national business, you must think locally and optimize for local search.

The second area that have evolved over the last few years is content.  As I talk about in SEO Made Simple (audio version), content is the driving force behind site authority and valuation.  The more engaging content you produce, the more users will stay on your site, interact with, and share your web pages. This had a dramatic and lasting impact on search engine results.

When people ask me for my optimization advice, I always point to the two items above, local optimization and content creation. When these two factors are at the heart of your optimization strategy, you can influence search engine rankings.

What about those old SEO tactics?

If you're still getting emails from India promotion number one Google rankings, there's probably a bunch of outdated tactics behind it. The best case scenario is that you don't get penalized when these companies start posting links to your website all across the internet. The worst case scenario is that Google catches on (and they will), banning your site.

I've found that websites who have received a Google penalty rarely, if ever, fully recover.  Is it worth the risk?  No, definitely not.  My recommendation is always to learn SEO best practices and either implement them on your own or simply hire a reputable firm to implement specific tactics like blogging, digital assets, etc. under your supervision.

To be successful with search engine optimization, you need to take a fresh approach. Focus on how to build quality information online that others want to interact with. When you do, you'll naturally attract links to your website or blog and improved organic rankings will follow.

SEO Made Simple 5th Edition Review

When people think about search engine optimization (SEO), they can't help but do a quick Google search for information that can help improve organic rankings.  When looking online for SEO resources, you'll likely find conflicting information - this is why it's so helpful to use a simple guide that only shares the best practices for improving website rankings.

SEO Made Simple 5th Edition

There's lots of information available online on SEO best practices.  However, information related to the organic search changes regularly as Google improves their ranking algorithm. As such, the best place to find the latest and most accurate information is by follow leading SEOs who work across numerous websites and industries - specifically within the SEO field. This ensures access to the most effective strategies from those getting real-world results. 

In this book, SEO Made Simple (5th Edition), you'll discover the latest information on optimizing your website for improved organic rankings. It's designed to cut through the clutter and misinformation that can be difficult to navigate. The book has been recently updated to educate those interested in search engine optimization in both the standard optimization techniques required to get them most from your website as well as advanced techniques to further enhance organic results.

There are a number of topics that have been updated to further enhance SEO results for your website. An updated section on developing an authoritative link profile is worth 10x the book's value as it shows how you can easily attract quality links to your site. This improves website authority and organic rankings.

The second area that has been significantly update is the information on local  and mobile search which is now driving more than half of all search engine traffic. If you are a business owner or trying to promote your business online, this is critical to the success of your organic marketing.

People who purchase SEO Made Simple 5th Edition will be impressed with the level of detail and simplicity related to learning and implementing effective search engine optimization strategies.  The book has been updated for 2016, reflecting this year's changes as well as pre-planning for upcoming changes announced for next year.  

Pros:  

--SEO Made Simple (5th edition) has been updated with the latest techniques for proper search engine optimization.
--The book has been updated to include information on local and mobile search.
--Strategies included have been proven effective across thousands of websites.
--Top selling book in the category, more than 30,000 sold.
--Techniques are presented in a very simple format, ideal for beginners and intermediate SEOs who want to improve organic rankings.
--Additional resources are included with the book at no additional cost.

Cons: 
--None to mention

Get started today optimizing your website, blog, and other digital assets.  Join the tens of thousands of individuals enjoying more organic traffic thanks to the powerful strategies revealed in this top-selling SEO guide.  SEO Made Simple 5th Edition is the best SEO book available today.

8 Tactics To Help Manage Your Marketing Campaigns & Boost ROI

As digital marketing becomes more complex, the more difficult it becomes for businesses to
manage an effective budget. Spreading resources across every avenue of the industry is a 
difficult task, and it can lead to key areas being neglected. 

Why is it important to get campaigns right? In 2014 marketing budgets went up by 10% - by 
2016 it’s expected to make up 35% of the average businesses’ budget. Maximizing your 
strategy for strong ROI is now all important, and understanding how to get a shrewd plan 
together should be at the center of any business plan. 

In this 8 point guide the vital tactics which can make a campaign work are explained. It’s an 
insight on how to spread a digital marketing budget across the right areas, ensuring the best chance of excellent ROI. 

1. Get A Plan In Order

Many businesses (particularly start-ups) have a habit of launching into digital marketing 
campaigns without a thorough plan. The idea of winging it and expecting good results can betempting, but the fact is it is essential you work out what your objectives are.

Promoting brand awareness and increasing conversion rates tend to be the key goals, but how do you intend to achieve this? Can it be managed on a long term scale? Who are you going to employ to make it happen? 

The questions can pile up, and there’s also the need to manage a budget between the likes of social media, PPC, and SEO. Knowing where your business needs to focus is the essence of a strong digital marketing plan, which means you need to understand your audience. 

2. Research Your Industry 

One of the forgotten factors is not all businesses can work with SEO and PPC. Not everyone is always looking for the keywords you may want to rank for, meaning there is no point in funding a SEO campaign. Conversely, a PPC strategy won’t work if you have low margins –all this tends to do is lose you money.

The solution to this is to understand your audience and get to know what your competitors are doing. Examine the market and your position in it – how authoritative do you genuinely see yourself? If you’re entering an established and competitive market, for example, then PPC is a great way to learn which keywords to focus on. In turn, this can shape your SEO efforts. 

3. Get Your SEO Structured

Capturing key SERPs is what SEO is all about. SEO is more sustainable than PPC, the problem is the results take quite a while to show, and you run the risk of facing a Google penalty if you get it badly wrong (such as with Black Hat SEO – steer well clear of it).  

For start-up businesses Google uses a cautious tactic to wait and see how the new site 
develops. Many new businesses can fold and the site is essentially abandoned – if this isn’t 
your plan, get on with SEO before your launch: ensure your site is streamlined on a technical front, is mobile-friendly, and structure excellent on-site content. 

Off-site work is also vital – with online buzz around your business, the signals sent to Google will be positive and will assist your ranking. In the meantime, PPC can generate interest in your site whilst Google’s algorithms crawls your site and organic traffic builds up. 

4. PPC Will Always Back You Up

PPC is a safety net of sorts as it can be used to drive relevant traffic to your site. In moments of marketing uncertainty, turn to PPC – even a budget of $1,000 based around broad keywords can have significant results. 

This tactic can help you understand top-performing keywords and popular new ones (again, 
which comes in useful for SEO activities). However, do be aware if you’re a B2B company 
as competition is rife and prices can be extremely high. Respect your budget and see what 
you can achieve with it. 

5. Take A Look Into PPC For Mobile

With Google’s mobile algorithms now in place (benefiting sites with mobile-friendly sites), 
now is the time to capitalize on mobile marketing features. For mobile PPC, there are brilliant CTA options which come in particularly useful for lead generation. 

6. Use The Power Of Remarketing

Setting aside budget for remarketing is another essential tactic which, when deployed 
properly, can deliver great results. Your marketing efforts can’t always win over your 
audience, as many will visit your site, show some interest, but then leave.

Remarketing is an unobtrusive way to get back into their field of vision – setting up tracking 
codes can ensure they return to your site with subtle imagery and clever wording. 

7. Take To Content Marketing With A Flourish

Having good content is now more important than ever. Google’s algorithms will notice poor 
copy and send the site plummeting down SERPs - sculpting quality content through a White 
Hat SEO campaign can build a strong link catalog, boost your authority, and have a steady stream of CTA driven social media output going. 

8. Recognize Key Social Media Tools 

Most businesses are on Facebook and Twitter – this is a given. However, many brands don’t put the effort in to taking advantage of other formats, such as Pinterest, LinkedIn, Instagram, YouTube, and even the likes of FourSquare. 

YouTube, as an arbitrary example, offers an advertising format where companies can tap into utterly vast audiences. It remains largely underused by brands, so try setting aside some budget to get in front of a site which has a hundreds of millions of views a day. With its localized options and specific targeting services, you can effortlessly focus in on your 
demographic.   

Use This Handy 8 Point Guide To Keep Everything On Track

Now we’ve highlighted the areas to focus on, it’s time to take action and make sure your 
budget is spread over the most crucial areas of digital marketing. To get things moving you 
can:

1. Identify if your business is better suited to SEO or PPC – if both, set aside your 
budget appropriately. 
2. Setup a PPC campaign to identify keywords which and relevant to you and, 
importantly, convert.
3. Take the data from this to develop your on-site SEO efforts.
4. Set aside budget for off-site SEO/
5. Begin a major PPC campaign to attract your target consumers.
6. Monitor your progress in Google’s SERPs – perhaps subscribe to Moz to have 
detailed results of your search rankings. You can adjust your PPC expenditure based 
on the results, and focus your efforts on SEO areas which need work.
7. Put in place a remarketing campaign which will boost your conversions. 
8. Don’t forget about your mobile opportunities – accommodate your budget towards 
appealing to this vast audience. 

The award winning Soap Media is a digital marketing specialist from the UK. It has been 
delivering quality results since 2005.

Tips on On-Page Optimization For Your Website/Blog

In the competitive digital world of websites, competing for the first page of Google is now at the top of everyone’s agenda.

On-page optimization for your website is vital from day one to ensure that your website is up to Google’s standards even if you are not considering investing in an SEO agency to help you.

Creative marketing agency Reflect Digital, have created an easy to follow infographic to assist you with your on-page optimsation.

Right click the infographic below and open it in new tab for better view!

Infographic designed and created by Reflect Digital.

6 White Hat SEO Tactics

Img.Credit: freedigitalphotos

White hat SEO tactics work refer to Website optimization for search engines. They are a set of strategies that you or a online sales site should be used to achieve a better position in Google. They are called White Hat tactics they are allowed by Google because they do not try to trick your tracking system:

Using Keywords:

The use of keywords can be a good for White Hat tactics, depending on how you use it. Be sure to use keywords in titles, descriptions, image tags, etc. On the other hand, a good analysis of SEO keywords should be priority before anything else to create a website.

Invite a Blogger:

Invite a blogger to write for you is another White Hat method consisting contact with him, probably in your niche market, offering to write articles on your blog where you mention your website. Usually some kind should be agreed incentive payment or exchange for these links.

Create External Links:

Getting external links is always an important goal in SEO. Creating links to your own site is easy, but Google is not impressed by your ability to do this because there is no vote in the matter. You better come from reputable sources (or PR-Page Rank), and whose content is related to your website.

Watch the Internal Links:

Make sure you make full use of internal links whenever possible relevant content linking between different parts of your site. This extends the link juice into your site and also helps Google to identify your content and keywords that relate to the page. This also keeps people on your site longer and reduces the bounce, which is another factor influencing the ranking of Google.

Comment on Blogs:

Make comments on blogs may be considered abusive depending on how you use it. To be a white hat SEO tactics, you should not comment without reading the content, simply leave a link. You'll get much more if you select relevant blogs, if you are aware of their new updates, and if you leave good comments (even omitting key palabas Rich Text for your link) that stimulate the traffic back to your site.

Generates Content Quality:

Quality content is the best tactic in SEO white hat. Google loves fresh content updated. Google loves to see fresh content and good quality to put on the top of the search results (SERP's), this also can draw the attention of other webmasters want to link your content, or share it on Social Networks.

Author Bio:

Written by Opti Matrix Solution is a web development company that offers cutting edge web Design services. This website development company offers a wide range of iPhone application development and SEO Services.

Penguin 2.0 and the impact to your business. Is it too late?

For those of you who have been reading my blog for some time, you know that I consult for a variety of companies in need of marketing strategy, planning, and online optimization.  That's why I've decided to blog about the recent conversations I've been having with my clients regarding Google's Penguin 2.0 update.  Even if web optimization has been done correctly, many sites are impacted by Google's decision to cut deeper into traditional optimization strategies.

Getting your arms around Penguin 2.0
The first place that people are seeing an impact is with link development programs they may have been working on.  Even the simple process of link building has been scrutinized to the 'n' th degree thanks to Penguin 2.0.  For example, I've been working with one client who was impacted because a number of the links to his site, which in the past were acceptable, have now been deemed toxic.  Thanks Google!  As such, his ranking have been negatively impacted and the process of link removal is underway.

The second issue with the Penguin update is link profiles and velocity.  We all know that once on page optimization is completed, the next issue that you must focus on from a search engine optimization perspective is that of content and link development.  As such, the process as a whole is being evaluated not only based on inbound link quality but velocity as well.  Google is looking close not just at the links being added but the rate at which they are added as well. This has always been a factor but now carries much more weight.

Finally, Penguin 2.0 is really all about shareability and meaningful content.  I think the word is still out on what defines valuable content but I'm sure relevance is a key factor.   And where there's relevance, there are other signals that help Google clarify quality.  These additional signals could be click-through rate or social sharing. One thing I know for sure is that they matter.

What you can do if impacted by Penguin 2.0
If the latest Google algorithm has negatively impacted your site, begin with an analysis of inbound links.  I recently signed up for Cemper's link detox tool.  Although I'm not thrilled to shell out the $79+ bucks every month, it's now a necessity for SEO's.  Once you identify the toxic and high risk links, use the Google Disavow tool to ensure that Google doesn't associate these links with your site.  Then, submit a reconsideration after a few weeks to have Google re-crawl your site.  Rankings can certainly come back but it takes time.

The next step is to consider a content marketing and distribution plan. There are fewer ways to build links but press releases, blog posts, and social media are still valid.  Focus your efforts on quality content that is truly targeted to your niche and useful among the community.  We're not entirely sure how this will play out but the goal is to be useful to others.

Don't despair.  With each update, the pendulum always seems to swing largely in one direction and then another.  This will all pan out in the wash so be patient but also, be planning your next move.

What The Changes In Google Panda Mean For Your Website

Google is always going through some changes. The fact is that most of the changes do not mean that much to the average website. They are made simply to fine tune the search engine in the way it is providing the most useful results to the people using the site. Of course, the latest changes in Google Panda have meant a lot more to different websites.

It is the reason why it is important to get the best help in understanding the changes and making the necessary changes to your site so you are getting the best results.

With more than 24 updates to Google Panda so far, you will need the help of the experts in a London SEO agency to navigate the best way to keep up. You will also need to make sure that you are investing in the right kind of link building.

Additionally, you will need to make sure that you are able to use the Google online tools correctly so that you are getting the results you are looking for even with the changes to Panda. This will allow you to have the most successful website for your money.

Hiring the Right London SEO Agency

The London SEO agency understands all of the updates to Google Panda. They make it their business to stay up with all of the latest updates so that they will be able to provide the kind of assistance you need to have the most successful website.

They can provide the assistance necessary to make sure that you are have the right content on site and off site so that you are getting the kind of traffic that your site needs.

Proper Link Building for Your Site

One of the biggest things that Panda was created to prevent was the trend of mass link building. Websites were literally creating hundreds of new links to their sites every day in mass marketing schemes. This took advantage of the search engine algorithms that looked past unnatural link building and ranked simply based on the number of links that were dedicated to the website itself.

Today, it is necessary to make sure that only natural links are being produced in a manner that will not attract the attention of Panda.

Proper Usage of Google Online Tools

Google online tools help you to create the best site for more traffic. You can use these tools to make sure you do not have any unnatural links leading back to your site. If there are, you will be able to identify what they are and eliminate them. Make sure you are using these tools often so that you are able to stay in line with the requirements from Google Panda and you will be able to get the best results from your site.

As you are following this advice, you will realize that Google Panda is not such a scary thing after all. It is actually something that can be effectively used in more ways than you more than likely thought before. Your website will become profitable while others slowly fade away from the picture of your respective industry.

Author Bio:

This article was written by Glenn. Glenn has been a content writer for a number of years and has enjoyed personally working for a London SEO agency himself. He also enjoys writing about such topics as relationships, finance, business development and SEO marketing.

How to Get your Blog Noticed?

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Get On Top Of Google

This article is to give you a very basic understanding of search engine optimisation and what it actually means to get your business on page one of Google.

Google is the ultimate way that businesses can find new clients and for new clients to find businesses. Let us say for example that you are a plumber in Cheadle and when someone types in the query ‘Cheadle plumber’ or any other variation to this, you want to make sure that your business is listed on page one. This is because if your site is appearing on page two, three, four and so on, you stand very little chance of finding any new clients as less than 15% of searches go beyond page one. Search engine optimisation is all about getting you on page one.

You might be asking yourself the question what did other businesses do to get on page one whereas other businesses are appearing on page five? Are the plumbers on page one better at plumbing than those on page five? The answer to this is no, but what has most likely to have happened is that the businesses that you find on page one have implemented what we call a search engine optimisation or SEO campaign.

Now there are a lot of factors that go into SEO and getting onto page one, but I will not be able to cover them all in one single article. But I will go over some of the basics. Firstly your website needs to be optimised for Google. When it comes to a website, there are certain things that Google will look for. This will include page titles, use of keywords and a good description tag. These are the basic areas that need to be covered and are quite straight forward.

There are some things that people tend to forget about and the main one is the importance of content on your website. You need to be engaging the viewers of your website. Your content needs to be relevant to what they are looking for. Google has actually started paying attention to various metrics on your website such as how many times people comes to your website and leave without going onto a second page. This is known as bounce rate, and if yours is high then it will prove more challenging for you to rank on page one.

So let us say that someone has typed in ‘plumber Cheadle’ and they visit your website but 70% of people do not go past page one; this means your website is not really relevant for that particular keyword that you are hoping to rank for. As a result of this, Google will push your website further towards the back. Your website needs to be highly relevant and it needs to be compelling. You need users to come to your website, read one page and to visit as many other pages as possible. My message to you is to content and to add it constantly.

The next part is all about building links to your website and your content should hopefully be good enough where users will be linking back to you from their website. Link building is what will tell Google just how important your website is. If you have a lot of other websites linking back to you, your website will be considered highly relevant and Google pays attention to this.

It is also very important that you are in the social media game. This means that you have accounts with Facebook, Twitter, Pinterest, etc and you are frequently using these sites as well. Google is taking all of this data to generate information on businesses and in particular which businesses are relevant for particular searches. If you are not utilising these free services then you really need to as the impact on your SEO campaign can be dramatic.

What does it actually means to be on page one?

             Well just imagine potentially hundreds or even thousands of free leads every single month. The businesses that are listed on page one of the organic listings are receiving free traffic. Just imagine a high traffic key phrases that is driving potential customers to your site and remember you do not have to pay for this traffic. In the long term you are generating more leads, more business and more revenue than any of your competition on page two and beyond.

This was just a sample article covering SEO and the essential key elements that you must take on board if your aim is to be on the first page of Google and to also stay there.

Author Bio:

              Sadhiv Mahandru has been developing websites and optimising them for over a decade. Specialising in Search Engine Optimisation Manchester and provides a high quality service throughout the UK. You can read a lot more about SEO, Link Building and Social Media by reading my personal blog which is frequently updated.

Tips To Optimize Your Blog For Better SEO

Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results.  Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization  (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

 Optimize the below three for better SEO:

• Meta Tags
• Navigational  links
• Rich Content

Meta Tags:

Meta Tags are very important for your website's visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

Meta Title,
The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes.

Meta Description,
Depending on the search engine, this will be displayed along with the title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

Meta Keyword,
Choose whatever keywords you think are appropriate, seperated by commas.

Navigational  links:

             At the right or at the bottom, but not on the left, of the page.  When the search engines "read" your site, they read from the top left to the bottom right.  Search engines place an emphasis on the first 100 words or text on the site.  You do not want these words to be navigational links or Javascript.  Ideally, you want to have your heading tags with your keywords in the beginning of your page.  This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what's important on your page.


Rich Content:

             The more content you have on your site the more likely someone is to find what they're looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don't have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.

The Three Best Website Traffic Sources

Not a day goes by that any serious website owner doesn't wonder how to get more traffic to their site.

This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet like conmen on a carnival midway.

Promises of fast traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters.

However, rather than thinking "complicated equals better" in the traffic game, the best website traffic sources rate extremely easy to separate from the useless garbage traffic.

Fact: "Good Traffic" equals "Targeted Traffic!" 

That means the visitors come as a result of desire to find out more on a specific, niche topic, not as a result of "exit" traffic or membership in a "safe" list where members simply pitch each other in an incestuous spam fest.

Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link.

Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.

So, next time you're considering spending money on a traffic source, understand that unless it involves a targeted link that a targeted visitor can click to get to your website, think twice before opening up your wallet.

To my knowledge, only three ways exist to get a link to your site:

• Buy it
• Voodoo it
• Grow it

** Buy Links** 

Buying links actually rates the fastest way to get traffic to your website.

You simply sign up for Google AdWords at Google.com or you open an account with Overture.com.

You then run ads with a link on those sites and any time someone clicks the link, you pay for the click through a relatively straightforward bidding process based on the popularity of the keyword.

You can also buy links in ezines, newsletters, and on other people's website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.

** Linking "VoodDoo" **

Linking "voodoo" refers to attempting to manipulate the search engines into displaying links to your website.

You can find a large number of automated software programs online at any given time that will claim to help you get more search engine traffic.

Depending on the intensity of competition in a specific market and the fact that search engines change their rules frequently, pursuing search engine links this way can quickly turn into the online equivalent of Alice chasing the rabbit down the hole.

** Grow Links ** 

I personally prefer this method to get links to my websites: growing them.

The best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.

One way to do this is simply to exchange links with another site which targets the same audience as your site.

You can manage this process manually or use one of the many software packages that will mange the process for you.

A search on Google for "reciprocal link manager software" yields a good start.

The easiest way to grow a link is through using articles other people post on their websites which link back to your website.

The reason articles work so well for "growing" links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.

In fact, the following represent only the tip of the iceberg when it comes to all the places you can grow links by publishing articles online.

Blogs:
Your articles can not only appear on your own blog, but get posted by others on their blogs with surprising ease.

The links in these articles can point directly back to your website.

Article Directories:
Submit your articles on the Article Directories.

They not only provide an easy way to display your articles to allow others to pick them up for posting on their websites, but also in and of themselves attract readers searching for content.

OPS (Other People's Sites):
Popular websites like WebProNews.com attract repeat visitors by offering targeted content to their readers.

Since they can't produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.

Ezines:
By getting your articles published in other people's ezines, you can get a link on the most valuable real estate online, a targeted prospect's email "inbox."

Many ezine publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.

**Final Thoughts**

Whether you choose to buy them, "voodoo" them, or grow them, getting targeted links to your site posted on the Internet represents the absolute best way to get steady traffic to your site.

Though not as fast as buying them or as exciting as trying to manipulate the search engines, growing links with articles gives you a long-term, dependable presence online.

Author Bio:

             Jim Edwards is a syndicated newspaper columnist and co-author of an amazing program that teaches you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... without spending a dime on advertising! Click Here.

Top five tips for improving the ranking of your website

Particularly in the current climate, not all business can afford to pay hundreds if not thousands of dollars to marketing or specialist SEO agencies to improve the ranking of their websites. 

However there are some simple steps businesses can take which will help drive your website up the search engines. 

1. Make sure all your products and services are described in depth.
Google's search engine works on a very simple question and answer model. You type in what you want and Google returns the websites that best match your search. Therefore your website needs to include all the names and various terms (keywords) that describe your products and services. Google also likes to see your products and services described and worded naturally, with lots of support information that relates to that content. 

2. Add new content regularly.
If you read the newspaper every day and it reported the same news stories week after week, you would never buy it. View your website in the same way. Generally speaking Google ranks websites that update their content regularly higher than those that do not. Why? Because Google wants to present 'current' content to its searchers. New content may include such things as better product or service descriptions, company news, market news, new clients, new projects, case studies, testimonials, guides, video, photo gallery, hints & tips, articles..I think you get the picture! 

3. Generate some inbound links to your website.
Why create inbound links? Because Google interprets this as somebody else endorsing the quality of your website, which is a big thumbs up. Getting a link from another website to yours can be easy, but unfortunately these tend to be the ones that don't carry any value. Links can generated from lots of websites, including suppliers, customers, industry associations, industry magazines, industry news, industry directories / portals, industry article and general directory and article. 

There are also many different ways to achieve the link. With a directory it might simply be a case of adding your company details, which is why they don't often carry any value. With suppliers you might want to write a press release on a recent project endorsing their products. With a customer you could write a press release celebrating your longstanding relationship. With industry sites you may wish to offer your services to blog and comment on certain topics. When you create a link within an article, where possible try to link from a keyword to the relevant page on your website. You may have to pay for some of your links, particularly in things like industry news websites or general news websites. If the website has a reasonably high page rank, then this is certainly worth considering. 

4.Create a blog.
As illustrated in point 2, Google gives credit to websites that update their content regularly. Create a blog on your website that enables you to add comments and news information on what's going on in your business on a regular basis. 

5.Create links within your website.
Google likes to see websites that are well structured and which help visitors navigate through the site effectively. Within the wording of your website, create links to other pages where people might wish to go for more information. If you are in an extremely competitive marketplace, deploying these tactics alone is unlikely to get your website to the top of page one for your target keywords. While the ranking of your website will certainly improve, if your aiming for the top of Google you may require the support of an SEO agency.

Special thanks to Northern Light Media in the UK for these helpful search engine optimization tips. For more information visit http://www.northernlightmediauk.com