SEO Made Simple 2016

Many people are wondering if SEO, search engine optimization, still matters.  As someone who's been focused on SEO for a long time, I can definitely say it's essential for success. However, the process of optimizing your website and the process for doing so has radically changed.Back in the day you could trick search engines into believing that your website had more authority than your competitors. Authority is essentially Google's way of assessing a point value to indicate site popularity. Google has become much more sophisticated and trying to put one over on them is a waste of time.One of the most fundamental changes in search engine...

How to Use Pricing Psychology to Generate Sales

No matter the market, developing a pricing strategy is essential for ensuring something sells. However, the price can't be determined based solely on what the seller hopes to get for it; there are a variety of factors that come into play, including demand and the current market atmosphere. There are a number of psychological tricks that come into play, as well.Pricing Based on MarketIn some situations, you can price a product as high as you want -- and no one will buy it unless they are stupid. For example, a real estate agent would advise homeowners against pricing a home $200,000 over the market price. If the homes on a street are identical,...