SEO Made Simple 2016

Many people are wondering if SEO, search engine optimization, still matters.  As someone who's been focused on SEO for a long time, I can definitely say it's essential for success. However, the process of optimizing your website and the process for doing so has radically changed.Back in the day you could trick search engines into believing that your website had more authority than your competitors. Authority is essentially Google's way of assessing a point value to indicate site popularity. Google has become much more sophisticated and trying to put one over on them is a waste of time.One of the most fundamental changes in search engine...

How to Use Pricing Psychology to Generate Sales

No matter the market, developing a pricing strategy is essential for ensuring something sells. However, the price can't be determined based solely on what the seller hopes to get for it; there are a variety of factors that come into play, including demand and the current market atmosphere. There are a number of psychological tricks that come into play, as well.Pricing Based on MarketIn some situations, you can price a product as high as you want -- and no one will buy it unless they are stupid. For example, a real estate agent would advise homeowners against pricing a home $200,000 over the market price. If the homes on a street are identical,...

How To Market A Company After You Buy It

Buying a business is one of the best ways for someone to become their own boss. There are many different things to remember when it comes to buying a business. First of all, the legal step when buying a business is to sign a contract with the price that is agreed on. Although that sounds simple in theory, there are other things to keep in mind during this process. There are many contract agreement forms that must be signed before the business can officially be turned over. Marketing the new business is something that many people do not understand. Here are several tips in marketing for anyone who has just bought a new business.Invest EarlyIt...

Online And Offline Marketing Strategies That Make a Difference

Today's world tends to be one of extremes, particular in terms of business; rather than focusing on both online and offline marketing, companies will do one or the other. However, it's important to combine your efforts. When you market online, do it offline as well. A marketing campaign that combines both online and offline elements are more effective, cost-efficient, and successful than one that focuses only on one or the other.1. Embrace the hashtagHate it or love it, the hashtag is here to stay. The key to successfully using a hashtag is to remain consistent in your usage; make sure to use the same hashtag each and every time across all platforms....

5 Easy Tips to Kickstart a Google Business Page

Google plus local business page effects small business's marketing in a positive way. When you create Google+ business page, you increase the chances of getting highly targeted visitors from Google's organic search results. You should pay attention to this strategy as it brings your business to the top as far as Google searches are concerned. Increasing authority and influence of your business and adding directions to your brand are benefits that you will not want to miss. You don't need a web designer to create a professional Google Plus business page. It is DIY process that can take only a few minutes to complete. This article highlights five...

Yeah, Market Research Still Matters...

Successful businesses have expansive knowledge about their competitors and customers. Market research is the process of gathering market data about the current and potential customers to enable you react to the potential or current products or services. Many small businesses carry out market research without even knowing they are doing so. For instance, when a small business owner inquires from customers about how they feel about the services offered, or a business owner checks competitor product prices, then he/she is conducting market research. The main aim of market research is to prepare for the marketing research report. Marketing research...

Social Responsibility Goes Vegan

Marketing gets responsible.  As a leading marketer and founder of The Marketing Blog, I know that companies have to stand for something. Whether it's giving back to the environment, focusing on positive outcomes for individuals, or helping those less fortunate, social responsibility is essential for any business who wants to thrive.What is your social responsibility?For a long time I've been helping companies grow, achieve marketing success, and deliver top line results.  But to what end?  Recently I had some pretty significant changes in my life and started asking some pretty big questions like, "What will I leave behind?", "Have...

SEO Coaching

Despite what hear, SEO is not dead.  In fact, finding a good SEO coach can help you optimize your website and drive tons of qualified traffic to your website to purchase products and services you offer.SEO CoachingAs someone who's been in the search engine optimization field for over a decade, I can honestly say there are two types of people.  The first group is comprised of those who want number one rankings but don't want to do the work themselves.  The second group are the do-it-yourself'ers.  The reality is that both groups need to have a fundamental understanding of organic search if they want to be successful.SEO coaching...

SEO Made Simple 5th Edition Review

When people think about search engine optimization (SEO), they can't help but do a quick Google search for information that can help improve organic rankings.  When looking online for SEO resources, you'll likely find conflicting information - this is why it's so helpful to use a simple guide that only shares the best practices for improving website rankings.SEO Made Simple 5th EditionThere's lots of information available online on SEO best practices.  However, information related to the organic search changes regularly as Google improves their ranking algorithm. As such, the best place to find the latest and most accurate information...

Ty Cohen Interview Ranks Number One

Some days, you have an epiphany, that moment when the light bulb goes on and you experience a moment of SEO euphoria.  Sunday was that day!  I realized that all I needed to do for improving the ranking of a recent interview was to share a link on an authoritative site - The Marketing Blog.Ty Cohen InterviewFor those of you who haven't heard of Ty Cohen, he is one of today's leading online marketers.  I met Ty a couple of years ago through a mutual friend and have followed him ever since.  He is the author and publisher of Kindle Cash Flow and other popular products and inspiration to many of us looking to achieve multiple...

8 Tactics To Help Manage Your Marketing Campaigns & Boost ROI

As digital marketing becomes more complex, the more difficult it becomes for businesses tomanage an effective budget. Spreading resources across every avenue of the industry is a difficult task, and it can lead to key areas being neglected. Why is it important to get campaigns right? In 2014 marketing budgets went up by 10% - by 2016 it’s expected to make up 35% of the average businesses’ budget. Maximizing your strategy for strong ROI is now all important, and understanding how to get a shrewd plan together should be at the center of any business plan. In this 8 point guide the vital tactics which can make a campaign...

Better and Faster - Your Path to Unstoppable Ideas Now Available

As a marketer, I'm approached on a regular basis to review books, products, and ideas from some well know entrepreneurs as well as young adults hoping to make a change in a particular niche or industry.  Unfortunately, finding a real gem can be far and few between.  The good news is that every so often, I do find something that changes the game, elevates my own thinking, and is literally too good to share.Better and Faster by Jeremy Gutsche is the latest find that I couldn't put down.  Jeremy is the CEO of Trendhunter.com and an amazing entrepreneur and author.  This book explores the genesis of creative ideas - the best...