If you thought the nostalgia marketing bubble was due to burst any time now, keep thinking. Reputable ad firms are producing more “remember this” campaigns than ever, leading some to wonder whether this is now a permanent part of advertising.Recently, AutoTrader.com launched a series of ads featuring the original Dukes of Hazard stars--not the actors who played those characters in the big budget reboot from a few years back. AutoTrader’s campaign is fun and memorable, and plays off themes Dukes fans will love, but you have to wonder: Have we broken the industry?Hollywood SyndromeWhen was the last time a major film studio backed an exciting new...
