3 Powerful Tips for Effective Blog Writing

Blog writing has become increasingly popular these days. However, many people don't know the basic rules on how to write blog posts and leave readers in a good mood after they read it. You should make a good impression on your readers, because they will... ...

Getting Your Boss to Invest in Content Marketing

A man by the name of Dr. August Oetker developed his Backin baking powder in the late 1800s. In order to set his product apart from others, he would print recipes on the back. Eventually, Oetker sold cookbooks that included various recipes, all of which involved the use of his baking powder in some way.What Oetker was doing was an early form of content marketing. This is when someone creates a form of media or published content in order to attract the attention of customers. What differentiates content marketing from other forms of marketing is that you aren’t directly approaching consumers from the point of view of “I intend to sell you something”. With...

Online Reputation - Protecting Your Children

addthis.layers({ 'theme' : 'transparent', 'share' : { 'position' : 'left', 'numPreferredServices' : 5 }, 'whatsnext' : {} }); The majority of the work I do is helping companies manage and market their online reputation.  But today, I'd like to take a slightly different look at the audience we serve.  Having seen just about everything in this industry (online reputation), I know the most emotionally charged issues are those having to do with us personally or our children.When it comes to protecting the reputations of those you love, it's hard not to worry about their safety and well being.  I'm...

5 Reasons Digital Marketing is Overtaking Traditional

var addthis_config = {"data_track_addressbar":true};As the conventional consumer has become the digital consumer constantly connected via their smartphones and tablets, marketing departments and firms have had to adjust how they reach out to their customers. Over the years this has resulted in a hybrid form of marketing with marketers still using traditional methods, such as TV advertisements, newspapers and trade magazines along with digital media from email mailing lists to social media and digital advertising.In a survey completed in 2012, traditional media still made up the majority of marketing budgets, but 50 percent of marketers planned...