Marketing Experts - 7 Common Omissions from Social Strategies

var addthis_config = {"data_track_addressbar":true};When it comes to devising your brand’s social media strategy, the devil is in the detail. Small mistakes and basic omissions can leave your efforts falling short, potentially impacting your online presence. There are numerous, simple mistakes that business owners are still making on social media, so here are 7 critical elements that often get neglected: 1.) Email is NOT DeadIt may be the oldest online social network, but don’t go writing email off just yet. It is still a great and powerful way of connecting with your clients, and has the added bonus of being cheap. The majority of businesses...

Bridging the Gap between Traditional and Digital Marketing

var addthis_config = {"data_track_addressbar":true};Inbound marketing has been a real game-changer for the world of advertising. Brands and agencies are realizing that traditional marketing tactics are no longer enough on their own: while traditional methods still play a significant role in any brand's marketing strategy, it's important to bridge the gap between traditional and digital marketing. On the surface, it may not seem easy to tie the two together, but it's actually possible to create a synergistic approach where your online and offline methods lead into each other to stimulate conversions. Incorporating digital strategies into your...