How psychology drove some of 2013’s Top 10 videos to the top

YouTube recently revealed the top ten viral videos of 2013. Since marketing videos are my business, here is a critique four of them to give you an idea of how the psychology of sharing helped them reach the top. #4 Miley Cyrus - Wrecking Ball (Chatroulette Version) by Steve Kardynal• HumorThis takes Tom Cruise dancing in his underwear in Risky Business to a whole new level. The scraggly beard and super tight tighty whities send us over the top as he gyrates on the couch and hangs from an inflatable wrecking ball. And singing along to Miley Cyrus is way funnier than to Bob Seger. Hilarious.• PublicThe raw authenticity from the guy’s webcam...

4 Tips to Strengthen your YouTube Presence

var addthis_config = {"data_track_addressbar":true};Each year YouTube seems to grow in terms of number of videos posted as well as pervasiveness across the web.  This year is no exception.  As content and content development becomes more important in the age of post hummingbird Google updates, optimizing your YouTube channel and videos is absolutely essential.  Here are some tips for improving your YouTube results.1.               Remember the Branding of your ChannelGet into the mindset of thinking of your YouTube channel as a profile for your brand, or as...