
var addthis_config = {"data_track_addressbar":true};If you're struggling to get the word out about your small business, social media could be your great equalizer. Social media as a marketing channel is more strategic and data driven than a few blog posts, status updates, and a few hundred “followers” and “likes.Expanding your audience is crucial, and Facebook, Google+, LinkedIn, and Twitter let you do that easily. HootSuite lets you manage all these profiles at once, saving valuable time, while Tumblr, Vine, and Instagram allow you to reach a younger audience in creative ways. And don’t say your audience isn’t on social media; the fastest...