"Over the Influence" commercials send the right message to our youth

Recently, I have seen the new television commercials that espouse abstinence from alcohol and drugs, targeted mainly to young people. These messages need to be played more frequently to buffer then constant onslaught of ads that encourage getting drunk and being under the influence, great work whoever put these together.

10 Social Media Tricks Your Small Business Needs to Try

If you're struggling to get the word out about your small business, social media could be your great equalizer. Social media as a marketing channel is more strategic and data driven than a few blog posts, status updates, and a few hundred “followers” and “likes.

Expanding your audience is crucial, and Facebook, Google+, LinkedIn, and Twitter let you do that easily. HootSuite lets you manage all these profiles at once, saving valuable time, while Tumblr, Vine, and Instagram allow you to reach a younger audience in creative ways. And don’t say your audience isn’t on social media; the fastest growing demographic on Twitter is 55-64 year olds.

Keeping up with the latest social media changes is not always easy, and your social media marketing tactics may need to be refreshed. At Grovo, an online learning platform that trains people on leading cloud apps, social media tools and Internet trends, we put together the top 10 tips your small business needs to try to take your social media presence to the next level today:

1. Promote a Page Post with Facebook Ads
Paying to advertise a Facebook Page post increases the distribution of an important message so that it appears in more News Feeds across Facebook. To promote a page post, select "Page Post Engagement" from the ads creation page. Pick a recent post from the dropdown, or check the box to automatically promote the most recent post and keep your ad up-to-date.

Below, you'll see what your ad will look like in the "News Feed" and the "Right Column," but you can "Remove" it from either place. Uncheck the box beneath "Sponsored Stories" if you don't want stories published about people liking your posts, commenting on your posts, or sharing your posts.
However, leaving Sponsored Stories enabled won't force you to increase your budget. Under "Advanced Options," you can add "URL Tags" to make it easier for you to track clicks if you want.

2. Get To Know Your Facebook Fan Base
If you don’t know who your fans are, you won’t know what content to publish. Posting the wrong content will help you lose likes, not drive likes. The “people” tab will help you better understand the users who share and engage with your page’s content. Here you can choose data on demographic information and narrow your data down to people you’ve reached, who’ve engaged with content, or who’ve checked in within the past 28 days. You can also see check-in, age, sex, and location comparison reports, and detailed explanations.

This video will help you better understand how you can get to know your fans better, in order to target them with the right content and drive likes:

3. Advertise on Twitter
Setting up your Twitter ads account allows you to promote your brand or company through Twitter. To sign up, go to ads.twitter.com and sign in with your brand's Twitter account.

Once you get started, add the locations and interests of people you'd like to target. Under "More targeting options" you will be able to better precisely and accurately you target your ads. If you do this, the more likely it is that someone who views it will click on it, so choose carefully.

You get to decide the maximum you'd like to pay per day and per interaction for individual promoted tweets and promoted accounts. You won't always pay the maximum amount, but you'll never pay more than your maximum bid. You can also choose to focus exclusively on promoting individual tweets or your account by clicking "Stop promoting" under the other category. Your ads will begin appearing on Twitter users' feeds. You can control your ad settings on this page, and return to it at any time by going to ads.twitter.com.

4. Convert to a Pinterest Business Profile:
Pinterest now allows businesses to have official accounts. These accounts allow companies to more effectively interact with their audiences on Pinterest.

By visiting business.pinterest.com, you can either create a new business profile or convert an existing profile to a business account. To create a new business profile, click "Join as a business." You'll then be prompted to fill out a form with such information as: your business type; your contact info and password; the business name and logo; and a description and website.

Business accounts, you only need to provide a single name, rather than first and last name with personal accounts. To convert an existing profile, select "Convert your Existing Account" on the Pinterest Business page. Log in to your account, provide the required information, accept the terms of service and click "Convert Account." After creating or converting your account, you'll see a Get Started page that can help you Verify your website, install a pinterest widget on your site, drive traffic back to your site, and grow your audience.

5. Make Your Business Googleable
Google Places for Business allows you to manage the information Google displays about your business in search results, your Google+ profile page, your Adwords account, and Google offers all from a single dashboard.

To get started on Google Places for Business, go to google.com/places and click "Get started for free." Log in with your Google Account or Google apps username and password. In the popup, choose whether you'd like to be notified about future release information, agree to the terms of service, and hit "Okay, got it!"

Type your business name, location information, business phone number, and business type. On the next page, verify your account to prove you really own the address, or "Continue and verify later."Note that your page won't be displayed on Google until you verify it. Next, click "Edit information" and add your business's hours, a description, and photos. Your changes will be saved automatically.

6. Post Simultaneously to Multiple Social Networks
Once you've added social networks, you can use HootSuite to post to multiple networks at once.
First, select the profiles you want to send this message to in the box to the right of the compose box at the top of any page. You can select as many profiles as you have connected. Deselect a profile by clicking its icon again. Click into the "Compose" window and type the message you want to send.You can type up to the most lenient character limit of the networks that you selected. You'll see each limit decrease to the bottom left as you type.

If you exceed the limit of one of your networks, the number will turn red and go into the negatives. This lets you know how much of your message will be cut off with an ellipsis on that network. Click the location icon to add location data to your message, and the lock to adjust your privacy settings. Click "Send Now," and your message will be posted to all the profiles you selected.

7. Help Search Engines Find your Videos
Adding tags and video categories can improve the performance of your videos by helping search engines find them when users search for your tags and similar terms. You can add tags when you upload your video, or at any time after by selecting "Video Manager" in the dropdown below your username. Check off a tag you've already used to include it, or type in the box above to find a specific tag or create a new one. You can also choose a video category that matches your title, description and tags to help improve your video's search ranking even more.

8. Track the Performance of your Tweets
There are many ways to advertise your business, this way has 140 character restrictions. Twitter helps your business build an audience, broadcast your message and send followers to your site. Tracking your tweets' performance allows you to see how popular your tweets are over time, as well as get information about the people who follow you. To track tweet performance, go to ads.twitter.com and log in. The following video will give you a better understanding of using Twitter’s Analytics, to dive into your Timeline activity, followers influence, good and bad tweets, and more.

9. Pay to Have a Tumblr Post Shown More Places
Promoting a Tumblr blog post allows you to pay for your posts to have better placement in front of your audience or highlights a post to stand out on users' dashboards.From the post creation page, click "Promote this post" then select either "Pin this post" for $5 or "Highlight this post" for $2.

When you pin a post, it remains pinned to the top of your followers' dashboards until they remove the pin.
Highlighting a post means the post will have a glow around it to stand out from other posts, and include a tag to the right of the post.

Select a message for the tag using the dropdown below, after you select the "Highlight this post" radio button. Select the icon and color to the right. If you've already entered your credit card information, you can either confirm the payment, change your card, or cancel the order. Otherwise, type in your credit card information and click "Next" or use PayPal to pay for your promoted post.

10. Track Your Most Popular LinkedIn Updates
LinkedIn page analytics allow you to keep track of which of your company's updates are the most popular,and see how your LinkedIn page has grown over time. To access your company's analytics page, go to your company's page, then click "Analytics" at the top.Here, you'll see your company's most recent updates, with more information about each post to the right. To better understand your LInkedIn Reach, Engagement, Clicks, Likes, COmments, Shares, Range AND More… Grovo’s 1minute LInkedIn Analytics Overview will help:

Special thanks to Drew Hudson for today's guest post.  Drew Hudson is a Product Analyst and Writer for Grovo Learning, Inc. specializing in social media, cloud computing, and mobile apps. Since the turn of the decade, he has entrenched himself in the evolution of Web services and digital strategies and is an authority on the business impact of new Internet tools and trends. He writes several tutorial scripts each day, with tips on how to better use the Internet, and is a lead writer for the Grovo Blog. Besides keeping up with what's going on in the tech world and writing about it, Drew loves music, sports, and exploring the best of everything New York has to offer.

Why Hire a DUI Lawyer?

A DUI arrest is a serious charge which could result in the loss of your driver's license, thousands of dollars in court fines, the loss of your job, time in jail or even prison. A DUI conviction also acts as a prior, meaning that if you get a second or third DUI conviction, the penalties are drastically worse.

Despite these serious consequences, I am surprised on how many people try to represent themselves in court to save the costs of attorney's fees. In so doing, they often miss the deadlines to request a DMV driver's license hearing, lose their license, and then get the standard DUI punishment, even when a reduced punishment could have been negotiated.

If you are arrested for a DUI, you need a lawyer! A lawyer will help you schedule a timely DMV hearing which could help you keep your license. If a charge is filed against you in court, your lawyer's knowledge of the law could help you get your case dismissed, even if there is sufficient evidence for a conviction. For example, if the evidence in your case was obtained illegally, a lawyer can get it suppressed, which will usually result in the case being dismissed. Only someone well versed in the law, however, could recognize those types of errors.

In some cases, a lawyer is able to negotiate the DUI to a lesser offense that can save your license and have reduced penalties. If your case goes to trial, a lawyer can cross examine the prosecution's police and expert witnesses and point out limitations on the evidence.

I have been able to help my clients avoid the consequences of DUI, even when their cases seemed initially hopeless. For example, I had a client who refused to take an alcohol test at the police station. Normally, such a refusal results in the automatic suspension of a driver's license for an extensive period of time. I represented her at the DMV hearing, and she was able to keep her driver's license.

In court, I had a client who had multiple prior DUI's, and was looking at harsh penalties on the new DUI I was representing him on. Due to mistakes made by the police, however, I was able to get the entire case dismissed.

If you have been arrested for DUI, you need a lawyer as quickly as possible.

DUI Lawyer/ Hire a DUI Lawyer

Correlation Between DUI and Domestic Violence?

Many social scientists believe that domestic violence goes hand in hand with alcohol consumption and as the economy gets worse alcohol abuse is on the rise. DUI comes into play, according to one Long Beach Domestic Violence Attorney, when the misuse of alcohol becomes intertwined with Domestic Violence. As the situation escalates, often the abuser will find him or herself pushing the limits of societal norms and find themselves drinking and driving which may lead to DUI. The studies are awaiting peer review on this one, stay tuned.

The Right to an Independent Test in California

All states require a suspect in a drunk driving case to submit to a chemical test, breath blood or urine. In California if the arrestee chooses a breath test he also has the right to a second independent test of blood or urine in order to save a sample for retesting if he chooses. the test will be at the person's expense and is only permitted when breath is the first test. the rationale is that the breath cannot be saved and therefore if a sample is desired for retesting then a bllod or urine can be requested.

What is Retrograde Extrapolation?

In some cases a person's blood alcohol level may not be high enough to attempt to punish him or her for driving with a proscribed level. In these cases the prosecutor will try an "relate back" the BAC to the time of driving in an effort to show the BAC was higher at the time of drving versus the time the test was administered. Some believe that this is nothing more than an educated guestimate. To do this the DA will use an expert to use various "known" facts and assume the other unknowns. This practice is frowned upon by many DUI scientists yet many Judges will allow the evidence despite crticism by those in the scientific community.

6 Tips for Brands Using Vine a Instagram Video

Short-form video is an invaluable tool in the marketers kit. With the incredible popularity of Vine and Instagram videos as of late, the savvy marketers amongst you will no doubt have picked up on it’s plethora of opportunities and potential reach, with studies showing that 40% of the top 1000 most shared Instagram videos for last month were brand led.

In fact, Instagram's 15 second videos are creating twice the engagement that images do and not only are users watching but they are also sharing and embedding them. The downside of all this of course is that getting your content seen is even more of a challenge. Greater popularity = Greater competition meaning your video has to be even better than it’s multitude of competitors. But never fear! Here are some top tips to make your video the cream of the corporate crop.

1.) Tell a Story: Real Time is all well and good, but giving your story some context can make it even more engaging to the viewer. What do you want your video to say? Using it as a storytelling arc may mean more time prepping and planning - thinking about storyboards, angles, and what it is you are trying to achieve. This extra effort could, however, serve in making your video more memorable and aid it’s longevity.

2.) Listen!: Instagram & Vine are pretty much entirely mobile-based applications, so the sound quality can sometimes be hit-and-miss. Be sure to place yourself at a close enough distance to your object so that you can clearly capture what it is you want your audience to hear. It might even be worth using a microphone to get the crispest audio possible, especially when in a noisy environment.

3.) Have Some Fun: Never be afraid to show some personality in your content. Above all, Instagram and Vine are social platforms - people are waaay more likely to follow you for likeability over professionalism. Make sure you build relationships with your audience and maintain a strong sense of character throughout your videos. Having a personality can engage viewers and help cement good customer relationships.

4.) Use a Great Thumbnail: First impressions DO count! The thumbnail is the first thing viewers will see and has to encourage them to click through to the actual content, so it’s worth making them as appealing as possible. Pick one that could stand alone as a picture, but also teases the viewer into watching the whole video.

5.) Hold Steady: Mobile phone footage is the worst culprit when it comes to shaky, jerky shots. Stop moving and set the phone down on or against a steady surface, or better still, mount it on a tripod. If you absolutely must be holding the camera, consider keeping the focus object stationary in the shot whilst you move with them, it will help create smoother transitions and stop the overall footage from being too disjointed.

6.) Experiment with Angles: Unless you're doing a stop-motion piece, try and vary the perspectives of your shots as much as possible.Experiment with close-ups, wide shots, big reveals...just doing something as seemingly simple of this could make your video more interesting as well as provide you with some excellent practice.

Madeleine Hammond is a marketing executive at Skeleton Productions - one of the UK's leading video production companies.

How to Get Your License Back After an Under 21 DUI

A DUI arrest for an under 21 driver has serious consequences.  In California, anyone under 21 years old who has been convicted of driving while intoxicated/driving under the influence (DWI/DUI) or who has been found to have been driving with a .01% or more of alcohol in their blood will have his or her driver's license suspended for at least a year. If the individual does not live near adequate public transportation, must work to support the family or is responsible for the medical care of another family member, the court may issue a restricted license because of "critical need."  A mandatory 30-day suspension is required before filing the application. 

Here is the 5 step process to apply for the under 21 restriction.

First, Determine whether you meet the criteria to be considered for a critical need driver's license. If you were under 21 years old when you were arrested, tested positive for a 0.01 percent blood alcohol concentration and had your driver's license suspended, you may be eligible for a critical need license. One of the conditions for obtaining a restricted license is that you did not refuse to take the blood or breath test required by a peace officer to determine your alcohol level at the time of your arrest.

Second, Ensure that you meet critical need criteria. You are eligible for a restricted hardship license if the California Department of Motor Vehicles (DMV) determines that public transportation is inadequate and that you must operate the vehicle to transport a family member to and from the doctor's office or other medical facility, to travel to and from school, to go to and from work or to tend to some other family business for the purpose of acquiring income. Further, you must be legally present in California to qualify for a restricted hardship license

Third, Download the DS 694 application form titled "Application for Critical Need Restriction".  You must first check one or more of the reasons you need a restricted hardship license. These include "For Family Illness," "To and From School," "To and From Work" and "For Family Enterprise." Be sure to include your name, driver's license number, address, and other pertinent personal information. Next, describe your transportation needs, the distance the destination is from your residence and the route you drive to the destination. Include the other drivers in your household, their driver's licenses and the reasons they are unable to provide transportation

Fourth, Request the following individuals complete the Statement of Facts section on the application. If you are requesting a critical need restriction to transport a family member to receive medical care, have the physician state that your family member is unable to drive to and from her office and requires your help. If you are requesting a critical need restriction in order to drive to and from school, ask your school principal or dean to fill out the pertinent information on the application. Finally, if you are requesting this hardship restriction for employment purposes, ask your employer to complete this section on the application

Fifth, Complete the form and mail it to the address on the form. You may also attache other relevent documents such as enrollment in DUI education classes and the like, DMV will review the application and notify you within 10 working days whether or not your application is approved. If DMV approves your application, you must go to a DMV field office to complete the final section of the application, pay a $100 reissue fee and submit proof of insurance, which you must maintain for three years.