Improve Alexa Ranking - Who Cares?

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/improve-alexa-ranking-who-cares.html' As someone who loves to look at web stats, I can't help by act surprised every time I see people interested in a topic that to me is somewhat meaningless.  Now, I'm not saying that I'm the end all be all with regard to what topics should be part of any mainstream conversation but this one really surprised me - Alexa Rankings! Alexa's been around for a very long time.  If you're not familiar with Alexa, let me give you a quick background. Alexa is owned by Amazon.com and known for its toolbar and Web site information. In 1996, Amazon...

Marketing Lessons From NetCars.com

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/marketing-lessons-from-netcarscom.html' This week I had the pleasure of interviewing Louis Rix, Marketing Director from Netcars.com - one of the world's fastest growing online automotive sites. In this interview, Louis not only provides some insight into how he's winning big with online marketing, but also provides helpful online marketing tips any business can use to increase leads and online sales.1. Hi Louis, tell us about your current role at Netcars.com? Currently in my role as marketing director of netcars.com I manage the relationships with our PR Company,...

Go To Market Strategy

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/go-to-market-strategy.html' I'm often asked about the art and science of a go-to-market strategy.  Although there's really not perfect plan when it comes to developing effective marketing programs for your products or services, I do believe that there are a number of key components to the best go-to-marketing programs.If you're not familiar with a go-to-market strategy, it's really a road map for introducing your offering to the marketplace.  It's based on creating a unique position in the market which includes pricing, messaging, and promotional campaigns.  Essentials...

7 Benefits Your Business Can Gain From Blogging

Guest post from Jeremy Tan, Survivor Marketing tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/7-benefits-your-business-can-gain-from.html' The reality of starting a blog is both straightforward and low cost. Setting up a blog is virtually effortless and rather easy to manage. As a result, blogs are now part of our everyday lives. Thanks to the publicity that the Internet provides to bloggers and social media experts has led to the circulation of more than 100 million blogs online.Many of these blogs or websites have received hundreds of thousands of subscribers, and also earned massive amounts of revenue from advertising....

New Study: How Online Marketing Drives Growth and Profitability in Professional Services Firms

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/new-study-how-online-marketing-drives.html' Online marketing has its roots in consumer and product marketing, so it is not surprising that the professional services have been slower to embrace it. Today, many firms continue to believe that finding new clients is all about relationships and referrals. Well, a new study of online marketing for professional services firms is blowing that theory right out of the water. This study of 500 firms, supplemented by an expert panel of 20 top digital marketing authorities, uncovers dramatic evidence that could accelerate firms’ adoption of online...

Optimize Your Videos For YouTube

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/optimize-your-videos-for-youtube.html' One of the most popular search engines online today was actually started created by three former PayPal employees back in February 2005.  It’s not Google, Yahoo, or Bing – it’s YouTube.  The site attracts countless viewers every day and is considered to be the largest video based website on the Internet.Developing and promoting videos is a great way to generate traffic and promote your products, services, and special offers.  The question everyone wants answered is how to get your videos ranked high on YouTube and even appear in...

Three Marketing Tips for Understanding Your Online Audience

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/11/three-marketing-tips-for-understanding.html' Marketing is an ever changing enterprise. As technology continues to influence our business efforts more and more, our marketing efforts to will need to change and adapt. While marketing was at one time all about print images and static advertisements, it has now become fully intertwined with the internet. Online marketing has in many ways become the name of the game for businesses and products everywhere. Allowing you to easily reach a vast audience and pinpoint your exact target, the internet is a marketer's dream. While online marketing...