Site Load Speed and San Diego SEO

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/site-load-speed-and-san-diego-seo.html' I'm sure you're thinking... "What does site load speed and my search engine rankings have in common?"  Well, the answer is actually related to Google Analytics and site monitoring.  As a successful webmaster with a ton of traffic, I've known for a long time that site load speed is a fundamental component of Google rankings.  In fact, it's been one of the most importants aspect of...

Growth In Mobile Marketing

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/growth-in-mobile-marketing.html' We've heard about it for years, but it seems that 2011 might be the year that mobile marketing finally grows up and plays with the big boys.  Over the past year, growth in mobile marketing has risen dramatically on many fronts. With apps, mobile search advertising and now retail, the mobile marketing space is delivering the numbers (and revenues).In today's guest post, Pavel Webb from TextMagic gives us some global insights into mobile marketing.  If you're not using mobile as a marketer just yet, consider how quickly this marketing...

10 Steps to Succeeding With Product Videos

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/10-steps-to-succeeding-with-product.html' Video is everywhere we look today.  Youtube, Vimeo, and other video sites are becoming larger than Google itself and even appear in search results.  That's why, when I wanted information on how to create an amazing video to promote my products, I turned to Dan Clark, a friend and Creative Director of InterplayAgency, a leading product video production company in the San Francisco Bay Area.In this guest post, Dan share's his best strategies for creating effective product videos.  Special thanks to Dan for sharing...

Pitfalls of User-Testing: Learn Them Here

tweetmeme_url = 'http://marketing-expert.blogspot.com/2011/12/pitfalls-of-user-testing-learn-them.html' As someone who always dreaded "market research" and data, I have to say that over the years I've become much more appreciative of marketing metrics.  Most importantly, measuring consumer behavior, online and offline, has radically improved my marketing results.  Enter the concept of user testing.  In today's guest post Jason Thai explains user testing and the more common pitfalls associated with it. User-Testing OverviewAnytime a web-based business releases a new feature, several issues pop up, keeping product managers tossing...